Questions

 

Why is it essential for your brand to be culturally relevant? (select two)

 

•  Cultural relevance is straightforward to obtain.
•  Cultural relevance correlates better with brand metrics.
• Cultural relevance is a critical driver of the consumer’s purchase decision.
•  Cultural relevance is every brand’s #1 objective.

 

 

________ is a premium, single-day, “mass awareness” ad package of Twitter’s most valuable video impressions.

 

• Timeline Takeover
• Trend Takeover+
• Trend Takeover
• Amplify Pre-roll Ads

 

 

What do we mean when we say “launch” on Twitter?

 

• Building awareness and interest in something new
• Creating a new campaign to be released on a specific date
• Driving sales for a specific type of product
• Announcing the event of a sale with a promoted Tweet

 

 

What’s the advantage of running a connect campaign on Twitter rather than on other platforms?

 

•  People on Twitter spend more time scrolling, so your ads are more likely to be seen.
•  People come to Twitter to connect with what’s happening, which makes them more leaned in and receptive to your ads.
•  Twitter ads are less intrusive.
•  People on Twitter are more interested in ads.

 

 

______________ maximizes your success by serving content before, during, and after your launch day.

 

• A content strategy
• Creative developed by an award-winning team
• A data-driven flighting schedule
• An activation plan

 

 

On launch day you should…

 

• Tweet at least 2-3 times
• Create an email newsletter campaign
• Send DMs to your community
• Go big on the reveal to maximize awareness