Questions

 

Launch Leaders use a phased approach to their flighting strategy, which includes…

 

• Hype, Anticipate, and React
• Launch Leaders do not use a phased approach.
• Preview, Release, and Tech Support
• Tease, Reveal, and Reinforce

 

 

Which of the following Twitter ad formats help you “go big on the reveal”? (select three)

 

•  Timeline Takeover
•  Trend Takeover
•  Awareness campaigns
•  Trend Takeover+

 

 

What are the key themes of conversation?” is a question that helps define which of the following elements of a unique message’s construction?

 

• Target audience
• Customized creative
• Brand story
• Topic of Connection

 

 

How do Twitter’s takeover products help you achieve a successful launch?

 

• Takeover products allow you to direct message your audience at scale.
• Takeover products help you achieve mass awareness on Launch day.
• Takeover products are Twitter’s most cost-effective ad solutions.
• Takeover products allow you to upload longer videos to Twitter.

 

 

To drive awareness for your launch campaign, your flighting should be at least ___________ long.

 

• 2-3 weeks
• 1-2 weeks
• 3-6 weeks
• 5-10 weeks

 

 

If you’re interested in significantly moving brand metrics, the length of your campaign should be…

 

• Flight time does not impact brand metrics
• Shorter
• Longer
• Dependent on your budget