Questions

Which of the following is most likely to result in winning fewer auctions, thus not spending budgets in full?

 

• Bid amount lower than suggested range
• Narrowly-defined audience
• Small number of creatives
• Lower funnel bid goal

 

When a campaign fails to spend any of its budget, what is the most likely reason?

 

• Incorrect Ads Manager settings
• Bid is too conservative
• Audience isn’t well-defined
• Creative isn’t engaging

 

Which optimization lever improves the chances of what Snapchatters will do once they see your ad?

 

• Creative
• Bid
• Audience
• Placement

 

What is a best practice to limit attribution discrepancies?

 

• Create a separate ad account just for iOS14+ campaigns.
• Rely on one model as the single source of truth.
• Use lookback windows specific to each model.
• Prioritize retargeting audiences for Dynamic Ads campaigns.

 

To compete in more auctions, which bid strategy should you select if you don’t mind winning some auctions above your set bid amount?

 

• Max Bid
• Target Cost
• Auto-Bid
• Minimum ROAS

 

What is the most likely reason you would see more installs attributed by SKAdNetwork than the standard framework in Ads Manager?

 

• Auto-Bid
• Overlapping target audiences across ad sets
• MMP issue or bug
• Incorrect conversions value mapping