Questions

 

What does VPC stand for?

 

• Virtual paid click
• Volume per click
• Value per click

 

 

A person searching for ‘beach chairs’ will be more likely to convert if the ad they click on takes them to:

 

• A page on a website which showcases one or many beach chairs
• A landing page that sells beach umbrellas
• The home page of a home and garden shop that sells beach chairs

 

Which two of the following statements are true about macro and micro conversions?

 

• Macro conversion has value, while micro conversion does not
• The value of macro conversions is determined by the probability that the micro conversion will lead to a macro conversion
• Micro conversions are steps along the sales funnel that, when completed, indicate a likelihood to purchase
• The value of the macro conversion is determined by the net profit of the sale

 

 

The order of the steps a user takes in the decision-making funnel is:

 

• Interest, Awareness, Desire, Action
• Awareness, Desire, Interest, Action
• Awareness, Interest, Desire, Action

 

 

True or false? All website sales funnels have a landing page.

 

• False

 

• True

 

What is not an effective PPC strategy?

 

• The right ad to entice them to click
• Avoiding users that are just clicking on the ads
• A webpage that compels them to continue to purchase
• A plan to reach a segment of internet users
• Establishing milestones that are taken by the user down the path to purchase