Questions

 

True or false? The reason for creating three separate keyword lists is to segment keywords that represent strong buyer’s intent, that represent interest in the product, and that represent users that could be interested, and to exclude completely irrelevant words as negatives.

 

• True

 

• False

 

If the words ‘local’ or ‘cheap’’ are added to a search term it means that:

 

• The user is more likely to take action and buy
• The keyword will be cheaper
• You should add ‘-local’ and ‘-cheap’ as negative keywords
• The user is less likely to take action and buy

 

 

Which of the following search terms will not match with the keyword “beach chairs” in phrase match?

 

• Only people who speak English
• Only people whose web browser’s language is set as English
• Only people who are conducting searches in English

 

 

Who will be able to see your ads if you select only “English” in language settings?

 

• Only people who speak English
• Only people whose web browser’s language is set as English
• Only people who are conducting searches in English

 

 

You can choose the countries you are targeting in:

 

• Campaign settings
• Account settings
• MCC settings
• Ad group settings

 

What does it take to achieve a higher position than a competing advertiser?

 

• Higher CPC Bid
• Higher Ad Rank
• Best CTR
• Higher Quality Score