Questions

 

Diane works for a travel agency and wants to show different ads to users based on the destination page they’ve previously visited on her website. There are three offers – New York, Paris, and Berlin. What Activity Type can she use to achieve this?  

 

• Using a retargeting activity with the destination variable values of “New York,” “Paris,” and “Berlin”
• Using a third-party activity with the condition of a variable destination equals to “New York” or “Paris” or “Berlin”
• Using conversion activity with the activity parameter of destination
• Using an activity rule with the IF section condition of variable destination equals to “New York” or “Paris” or “Berlin”

 

 

  Granting “Super User” permission to a user allows them to:  

 

• Alternate between accounts their Native Account is extended to
• Switch to different advertisers within the account
• Add “Switch Account” permission to other users
• Switch to any account within SAS

 

 

Setting up a DCO campaign differs greatly from launching a regular campaign in terms of SAS workflow.  

 

• False

 

• True

 

 

Target Audience ID, Smart Item List, and Clicks (Total Net) are dimensions/metrics to look for in which DCO report?  

 

• Aggregated Report
• Path to Conversion report
• Raw Data Feed

 

 

Which of these report types are not standard for DCO campaign reporting?  

 

• Path to Conversion
• Recent Activity Feed
• Aggregated
• Raw Data Feeds

 

 

If using media targeting with DCO campaign, which of the following scenarios best describes the setup where a single creative version is applied to a single targeted placement audience?  

 

• A cosmetic brand has a new collection with several items. They have different versions for each of them, but the audience would be the same.
• A cosmetic brand with stores on multiple locations wants to serve specific version to audiences near those stores/locations.
• A cosmetic brand wants to display items based on buyers’ preferences and avoid items they may already own.