Questions

 

How does attribution work when there is a Global-Local Advertiser structure?  

 

• All conversions are attributed to the Global Advertiser’s conversion activity
• All conversions are attributed to the Local Advertiser’s conversion activity accordingly
• All conversions are attributed to all Local Advertiser’s conversion activitiy
• There is no attribution in the Global-Local structure

 

 

Which criterion can be used only once in the IF section when customizing Tag Manager Activity rules?  

 

• User’s Browsing History
• Page URL
• Clicked Element
• Time Spent on Page

 

 

Place the steps to checking SAS remarketing cookies in chronological order:  

 

• Click the Chrome extension icon and select Retargeting Cookie Analyzer.
• Navigate to a web page.
• View pane that appears and displays the cookies for your browser navigation history.
• Log into SAS.

 

 

Place the following steps in the correct order to create a Search Direct Integration:  

 

1. In ‘Settings,’ click ‘Search’ and then ‘Add.’
2. Select a vendor – either Google Ads or Bing Ads. Click Authorize to grant permission for SAS to view and manage search accounts.
3. The Add New Integration window appears with search accounts. Select one or more accounts and select the appropriate brand.
4. Choose the Brand, Integration type, and tracking options.

 

Match the appropriate cost model to its respective action:

 

 

Each ad built as dynamic within SAS has one version automatically created by default. You can create and edit multiple other versions to fit your needs.  

 

• False

 

• True