Questions

 

Which of the following search terms would be considered an exact match for the keyword “artist easel?”

 

• “artist easels”
• “table top artist easel”
• “artist easel for painting”
• “standing artist easel”

 

Explanation:

For the exact match keyword phrase, the search query used by the customer should match the exact word or phrase or should be a very close variation of it like singular, plural, etc.

In this case, the main keyword is “artist easel” so the exact match keyword should be “artist easels” because it is a close variation (plural version) of the main keyword.

 

 

Maria, the marketing manager at Jack and Jill, is running a campaign for a line of baby strollers. She bids on the phrase, ‘strollers for babies’. Which targeting method is she using?

 

• Keyword targeting

 

• Product targeting

 

Explanation:

If the campaign is targeting product keywords instead of individual products or product categories then it is called Keyword targeting.

In this case, Maria is clearly bidding on a keyword phrase ‘strollers for babies’ so Maria is definitely using Keyword targeting.

 

 

Campaign efficiency is measured by _____________, and brand awareness is measured by _____________.

 

• ROAS, ACOS
• Impressions, ACOS
• ACOS, impressions
• ACOS, ROAS

 

Explanation:

If the main target for your campaign is sales efficiency then you need to measure this using ACOS. ACOS means the % of total sales you spend on advertising so a lower ACOS value is better.

If you are targeting brand awareness then you can measure this using impressions because people will know more about your brand if your ad appears in front of as many customers as possible.

 

 

ENT, the producer of the kid’s DVD Too Many Cupcakes, wants to prevent their product from appearing in search results for the brand Cupcakes and Doughnuts, as they are a food company. Which targeting method could they use?

 

• Geotargeting
• Negative Geotargeting
• Negative product targeting
• Product targeting

 

Explanation:

The negative product targeting feature allows you to prevent your ads from appearing on specific shopping results or product detail pages that don’t meet your performance goals.

You can also select specific brands or products where you don’t want your ad to serve. ENT can therefore use negative product targeting to prevent their ads from appearing on search results for the brand Cupcakes and Doughnuts.

 

 

True or false? Brands that only sell products and services OFF Amazon can leverage Amazon’s sponsored ads.

 

• False

 

• True

 

Explanation:

This statement is false because brands that sell products and services on Amazon can also leverage Amazon’s sponsored ads along with the brands that sell off Amazon. Sponsored ads are available to both sellers and vendors.

 

 

Which metric is used to measure efficiency in sponsored ads campaigns?

 

• click-through rate
• sales
• impressions
• return on ad spend (ROAS)

 

Explanation:

Return on ad spend (ROAS) is a metric used to measure efficiency in sponsored ads campaigns. It is calculated by dividing the revenue generated from your ad campaign by the cost of that campaign. ROAS is a key metric for measuring the success of your advertising campaigns because it tells you how much revenue you’re generating for every dollar you spend on advertising. A higher ROAS means that your advertising campaigns are more efficient and effective at generating revenue.