Questions

 

Climato needs to report on how much they’ve spent on advertising this month so that they can track spend against budget. Which downloadable report would be most useful to them?

 

• search term report
• placement report
• performance over time report
• advertised product report
• targeting report

 

Explanation:

The performance over time report shows your advertising spend, the number of clicks your campaign received, your campaign budget, and the amount of budget left as well as the average cost per click.

Therefore, Climato should use the performance over time downloadable report. This report also provides the status of your campaign like running, paused, ended, or terminated.

 

 

Car Jane, an automotive accessories company, targeted their sponsored ad campaign by the category ‘automotive floor mats’. Which targeting method did they use?

 

• Product targeting

 

• Keyword targeting

 

Explanation:

Product targeting allows you to target campaigns using product categories and individual products whereas Keyword targeting allows you to target campaigns using specific keywords.

In this case, Car Jane targeted their sponsored ad campaign by the category ‘automotive floor mats’ which means they are using Product targeting.

 

 

True or false? It’s possible you will have to bid higher as keywords get more restrictive and competitive, in order to see results.

 

• False

 

• True

 

Explanation:

As the keywords become more competitive and restrictive you will have to bid higher in order to see results because a lot of other sellers will bid high for the same set of keywords. You will also have to bid higher for exact match keywords followed by phrase match keywords and broad match keywords.

 

 

Which of the following search terms would be considered a broad match for the keyword “artist easel?”

 

• “easel for artists“
• “easels for art class“
• “table top easel“
• “art easel”

 

Explanation:

In the case of broad match keywords, your ad may appear when a customer’s search term contains all of the keyword terms or their close variants, such as plural forms, acronyms, stemming, abbreviations, and accents in any order.

The main keyword, in this case, is “artist easel” so the search term should be “easel for artists” because it has the accent and the plural form of “artist easel.”