Questions

 

It’s better to have a higher ROAS than a lower one.

 

• True

 

• False

 

 

Jordan is putting together a survey to learn more about their customers. Of the five main use cases for marketing analytics, this is…

 

• Finding your audience
• Optimizing marketing strategy
• Optimizing sales funnel
• Planning and forecasting
• Evaluating effectiveness

 

 

When optimizing a marketing campaign, it’s a good idea to…

 

• Post an ad on a competitor’s social media presence.

 

• Test different versions of an ad and run them together.

 

 

Jordan is evaluating how many purchases resulted from previous campaigns on different social media platforms to determine what to expect from the money they plan to spend on a new campaign on these platforms. Of the five main use cases for marketing analytics, this is…

 

• Optimizing marketing strategy
• Finding your audience
• Optimizing sales funnel
• Evaluating effectiveness
• Planning and forecasting

 

 

If an ad isn’t performing as well as expected, it’s a good idea to let it run as long as initially planned to gather that data.

 

• True

 

• False

 

 

Most advertising platforms provide…

 

• Design teams that make updates to your ads as needed.
• A money back guarantee.
• Detailed reports to calculate and track the effectiveness of ads.