Questions

 

True Online data can only be gathered from your own website.

 

• False

 

• True

 

 

Third party data is just as good as first party data.

 

• True

 

• False

 

 

First and second party data is…

 

• Information that a customer knowingly offered to a company or one of their partners
• Information that a customer doesn’t know they’ve given
• Made up data about a potential customer
• Information that is gathered about browsing habits

 

 

If your data is sampled, that means…

 

• It’s a placeholder version of the data you hope to eventually get.
• It’s a small part of the larger set, meant to represent the whole group. 
• It’s been pre-checked to ensure that it’s of good quality.

 

 

Online data can be gathered from (Choose all that apply)

 

• POS data
• Internal, website sales data
• Social media platforms
• Analytics dashboards

 

 

Offline data is…

 

• Data that you, the marketer keep in physical notebooks
• Data that is too sensitive to go on the internet
• Data that is gathered from an offline source