Questions

 

Use the scenario and simulation linked in Question 1 to answer this question. What was the CPM over the past 30 days for the campaign?

 

• $23.89
• $32.39
• $22.39
• $22.41

 

 

Use the scenario and simulation linked in Question 1 to answer this question. How many impressions did the campaign deliver in the last 30 days?

 

• 32,982
• 28,242
• 32,255
• 33,141

 

Use the following scenario and Facebook Ads Manager simulation to answer Questions 1-4. The simulation is for you to practice working with Facebook Ads Manager. The questions serve as a tool to further reflect on its components and to give practical experience. Use the simulation and questions however you see fit to build your knowledge of how to use Facebook Ads Manager for marketing purposes.

Scenario: You are the marketing analyst on the Inu + Neko marketing team. After conducting research on customers’ needs and interests, the team has decided to launch a new product: A monthly subscription with bi-weekly deliveries of organic dog food. They have prepared a Facebook campaign to encourage people to check out the new offering and subscribe. The Facebook campaign ran for 30 days now, and your manager would like for you to evaluate some of the data. She would like to know how many impressions the campaign delivered, costs, CPM over the prior 3-month period and number of new subscriptions.

Simulation: In this simulation, you will use Facebook Ads Manager to access the results of the campaign and provide your manager with the information they requested. Clicking the simulation link will open it in a new window.

Click here to go to the Facebook Ads Manager simulation

How many people subscribed as a result of the entire campaign?

 

• 224
• 324
• 129
• 214

 

 

What is the default time frame used for reports in the Google Analytics dashboard?

 

• Past month
• The data are real-time and cover the past 30 mins
• 7 days
• Past 2 weeks

 

 

Which of the following statements correctly describe the data shown in this Google Analytics dashboard (Choose all that apply):

 

• Most users in the past 7 days were new to the site, and over the past 60 days, the largest number of users from outside the US came from Canada.
• The percentage of new users that found the Merchandise store through referrals is higher than the percentage that found the store based on a cost per click (CPC) campaign. In the last 30 mins, the site saw more users from Canada than from any other country outside of the US.
• Over the past 7 days, the total revenue for the Google Merchandise store was $65K. Most new users found the site through organic (non-paid) search. Most people who visited the site were from the US.

 

 

I would like to learn more about what content on my site is visited most by my users. Which section of the Google Analytics report could help me with that?

 

• The ‘users’ section
• The ‘engagement’ reports under the ‘life cycle’ section
• The event report in the ‘events’ section
• The ‘retention’ reports under the ‘life cycle’ section