Questions

 

If a marketing analyst needs to evaluate the success of an ad campaign in generating sales, a good starting point for gathering insight is…

 

• A web analytics tool

• An A/B test
• An outside consultant

 

 

Google Analytics collects data from: (Choose all that apply)

 

• Emails
• Phone Calls
• Sites
• Apps

 

 

Visualizations are a critical tool of the marketing analyst because…

 

• They make data gathering more simple.
• They automate marketing campaign maintenance.
• They help an analyst communicate their findings.

 

 

When labeling your data, it’s important to…

 

• Color code each column
• Alphabetize your columns
• Be as descriptive as possible

 

 

Web analytics tools can help an analyst learn: (Choose all that apply)

 

• The name and address of visitors to a site
• How they arrived at a site
• Information about visitors to a site
• How many visitors went to a site

 

 

Google Ads reports can be used to understand the results of advertising campaigns on Google. Which of the following is a specific report you can get in Google Ads that you won’t find in Facebook Ads Manager?

 

• The Keyword Results Report

• Campaign overview report showing the number of impressions and clicks for your campaigns.
• Website visitor report