An advertiser sets up an awareness campaign with the goal of reaching people on Pinterest who are interested in holiday recipes while achieving low cost per mille (CPMs). The campaign is set up with: A lifetime budget of $40,000 for 50 days One ad group targeting food, drink and holiday interests Two static images, two carousels and two videos The campaign is pacing to deliver in full but has higher CPMs than the goal. Which action can the advertiser use to improve performance?

An advertiser sets up an awareness campaign with the goal of reaching people on Pinterest who are interested in holiday recipes while achieving low cost per mille (CPMs). The campaign is set up with: A lifetime budget of $40,000 for 50 days One ad group targeting food, drink and holiday interests Two static images, two carousels and two videos The campaign is pacing to deliver in full but has higher CPMs than the goal. Which action can the advertiser use to improve performance?

 

• Add an ad group that targets the Beauty interest.
• Extend campaign end dates and switch to custom bids.
• Confirm that creative assets are optimized to fit Pinterest best practices.
• Adjust the campaign budget to make sure CPM doesn’t increase further.
• Pause the ad group with the highest CPM for interests.