• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

CertificationAnswers

We help you to get prepared and pass your Marketing online Certification exams

EN FR ES DE IT PT RU PL NL TR JA CN KO ID

  • Home
  • Benefits
  • Questions
  • Testimonials
  • Scores
  • FAQs
  • Exams Answers
    • Google Ads
      • Search
      • Display
      • Shopping
      • Video
      • Measurement
      • Apps
      • Creative
      • Grow Offline Sales
      • AI-Powered Performance
      • Search Professional
      • Display Professional
      • Video Professional
    • Google
      • Digital marketing fundamentals
    • Google Analytics
      • Google Analytics (GA4)
      • Google Analytics IQ (GAIQ)
    • Hubspot (Free and open to all)
      • Inbound
      • Inbound Marketing
      • Digital Marketing
      • Service Hub Software
      • Sales Software
      • Revenue Operations
      • CMS For Marketers
      • Contextual Marketing
      • Frictionless Sales
      • Growth Driven Design
      • Inbound Marketing Optimization
      • Inbound Sales
      • Reporting
      • CMS for Developers
      • CMS for Developers II
      • Digital Advertising
      • Marketing Software
      • Sales Enablement
      • Social Media
      • Sales Management
      • Integrating With HubSpot I: Foundations
      • Social Media Marketing
      • Social Media Marketing Certification II
      • SEO
      • SEO II
      • Email Marketing (Actual)
      • Sales Hub Software
      • Content hub for marketers
      • Marketing Hub Software
      • Email Marketing Software
      • Partner Demo
      • Selling Sales Services
      • Delivering Client Success
      • Client Management
      • Delivering Sales Services
      • Content Marketing
    • Google Marketing Platforms
      • Display & Video 360
      • Campaign Manager 360
      • Search Ads 360
      • Conversion Optimization
      • Privacy for Agencies and Partners
    • Youtube
      • Content Ownership
      • Asset Monetization
      • Music
      • Music Rights Management
    • Android
      • Enterprise Associate
      • Enterprise Professional
      • Enterprise Expert
      • Google Play Store Listing
    • Microsoft Advertising
      • Search
      • Native & Display
      • Retail
      • Retail Media
    • Twitter
      • Get Started
      • Video Badge
      • Ads manager fundamentals
      • Cross-Border Advertising Badge
      • Creatives Badge
      • Launch and Connect Badge
      • Performance Fundamentals Badge
      • Video Ads Specialist Badge
      • Performance Ads Specialist
    • Yandex
      • Direct
      • Metrica
    • Google Educator
      • The Coach Skills
      • Level 2
      • Level 1
      • GFE Trainer Skills
      • Practice Sets
    • Linkedin
      • Marketing solutions fundamentals
      • Marketing strategy
      • Content and creative design
    • SkillShop
      • Doubleclick
        • Search Mobile
        • Studio
        • Optimize performance
      • Ad Exchange API Basics
      • Bid Manager Optimization
      • Google My Business Basics
      • Generative AI for Educators
    • Hootsuite
      • Platform
      • Social Media Marketing
    • MailChimp
      • Foundations
      • Email Marketing
      • Email Automations
    • Pinterest
      • Advertising Essentials Badge
      • Media Buyer Certification
    • Reddit Ads
      • Fundamentals
      • Boost
      • Creative Micro
    • Snapchat
      • Ads Manager Campaign Optimization
    • Hubspot (Open to custoners only)
      • Growth Driven Design Agency
      • Guided Client Onboarding
      • Platform Consulting
      • Trainer
      • Sales Hub Implementation
      • Marketing hub implementation
      • Objectives-Based Onboarding
      • Data Integrations
      • Marketing Hub Demo
      • Sales Hub Demo
      • Salesforce Integration
      • Architecture I
      • Architecture II
      • Service Hub Demo
      • Solutions Architecture Foundations
      • CRM Data Migration
      • Implementation for Partners
      • Solutions Partner
    • Amazon Ads
      • Ads Foundations
      • Ads Retail
      • Ads Advanced Retail
      • DSP
      • DSP Advanced
      • Sponsored Ads
      • Sponsored Ads Advanced
      • Ads Campaign Planning
      • Ads Campaign Optimization
      • Marketing Cloud
      • Video Ads
      • Twitch Gameplan
    • Google Cloud Partner Advantage
      • Google Cloud Sales Credentials
      • ChromeOS for enterprise: Sales Credential
      • ChromeOS for enterprise: Deployment Credential
      • Google Education Sales Credential
      • Google Education Deployment Credential
      • Google Maps Platform Sales Fundamentals Credential
      • Google Maps Platform technical fundamentals credential
      • Google Workspace Deployment Services Credential
      • Google Workspace Sales Credential
      • Google Cloud SecOps Sales Credential
      • Google Cloud SecOps Technical Credential
      • Gemini for Google Workspace Sales Credential
      • Google Workspace Deployment Services Technical Credential
    • Google Career Certificates
      • Cybersecurity Professional
      • Data Analytics Professional
      • Digital Marketing & E-commerce Professional
      • IT Support Professional
      • Project Management Professional
      • UX Design Professional
  • Contact

Home » Microsoft Advertising Retail Certification Exam Answers » Page 10

Microsoft Advertising Retail Certification Exam Answers

Microsoft Advertising Retail Certification Exam Answers

Microsoft Advertising Retail Certification Exam Answers

 

Exam URL: https://about.ads.microsoft.com/en/resources/training-certification/learning-lab

Microsoft Advertising Retail Certification Exam Answers score

Microsoft Advertising Retail Certification Exam Answers

 

Question:

 

Contoso Pet Supplies wants to run a report that shows negative keywords and the products they are preventing from showing.Which report should they run?

  • Product match count report
  • Website URL report
  • Search term report
  • Product negative keyword conflict report

 

Your shopping feed file expires after 30 days unless refreshed or updated.

  • True
  • False

 

A brand advertiser has strong ROAS on a retail media campaign but wants to get more value still. If the campaign is not capped by budget, what are the best optimization strategies to apply?

  • Target all eligible products
  • Iincrease the campaign bids by 10%
  • Increase the daily budget

 

Contoso Candies wants to change its store name in the Microsoft Merchant Center. Who can amend the store name?

  • Contoso Candies and support
  • Microsoft Advertising support team
  • No one can change a store name after it is created
  • Only Contoso Candies

 

Which of the following are the values of offsite advertising?

  • Retailer are allowed to activate their frst-party customer data to help brand advertisers reach shoppers using third-party properties.
  • Brands can target shoppers at the awareness and consideration stages of the sales funnel
  • Brands interact with shoppers through a retailer’s website, app, or the like.
  • Sponsored Brand is à native advertising solution that promotes your brand and products together.

 

Smart Shopping Campaigns take precedence over standard shopping campaigns.

  • True
  • False

 

What are the benefits to opting-in to the automatic item updates in your Microsoft Shopping Campaigns’ feeds?

  • Allows you to keep running your ads for out of stock items.
  • Prohibits running ads for out-of-stock items.
  • Pulls up-to-date product information from your website.

 

Both Product_Type and Product_Category attributes recognize which sign as their delimiter

  • “<” (Less than)
  • “>” (Greater than)
  • “-” (Hyphen)
  • “_” (Underscore)

 

Contoso Pet Supplies has noticed a recent dip in impressions in their shopping campaign and want to explore. Where can they do this?

  • Feed issues tab in the store summary page.
  • Store issues tab in the store summary page.
  • Product issues tab in the store summary page.
  • Product performance tab in the store summary page.

 

Contoso Cameras Inc. is adding a merchant promotion to its ad for 10% off. What clickable text will be added to Contoso Cameras’ ad to highlight the promotion?

  • Special offer
  • Price reduction
  • 10% off
  • Price drop

 

Contoso Cameras wants to submit local product information for their local inventory ads. How do they do this?

  • By setting up an automated feed from ‘Google my Business’.
  • By creating a local product feed in Microsoft Merchant Center.
  • In the Microsoft User Interface: Import, Product inventory feed.
  • In the Microsoft User Interface: Tools, Shared library, Product inventory feed.

 

When a new shopping campaign is created, an ad group with a product group is created by default. What type of product group is this?

  • A ‘targeted products’ product group.
  • An ‘all products’ product group.
  • An‘all feeds’ product group.
  • An ‘excluded products’ product group.

 

Contoso Bikes have forgotten to update, or re-upload, their product feed file. After how long will their feed file expire if it’s not updated or re-uploaded?

  • 1 Day
  • 7 Days
  • 30 Days
  • 60 Days

 

Brian has a new product and wants to set up a Smart Shopping campaign. What is the correct sequence of steps Brian needs to follow in order to do this?

    1. Create a campaign
    1. Select ‘Sell products from your catalog’
    1. Select ‘Smart Shopping’
    1. Choose your store market
    1. Select ‘Campaign settings’
    1. Create Responsive Ad

 

Contoso Cameras is seeing that their products are being rejected and want to learn why. Where can they go to find this information?

  • Product Issues tab in the store summary page.
  • Feed tab in the store summary page.
  • Product performance tab in the store summary page.
  • Store issues in the store summary page.

 

Where do you go in the Microsoft Advertising User Interface to carry out a merchant center import?

  • Import, Import from Google Ads
  • Import, Import from file
  • Merchant Center, Store, Import
  • Merchant Center, Import from Google Ads

 

When creating a new shopping campaign you select ‘sell products from your catalog’ as your campaign goal. After this you select your campaign subtype, and can choose between Smart Shopping, Standard Shopping, or Dynamic Shopping.

  • True
  • False

 

Microsoft Shopping Campaigns pull which of the following from the advertiser’s feed?

  • Title
  • Store name
  • Price
  • Image URL

 

Contoso Kitchens is a company running Sponsored Brands on a home appliance store site. What role does the store site play?

  • Brand advertiser
  • Retailer

 

When looking at product issues in the store summary, what is the symbol for an error?

  • A red circle
  • An orange circle
  • An orange triangle

 

Microsoft Shopping Campaigns serve on mobile devices.

  • True
  • False

 

Elodie is running shopping campaigns for her new website. Which bid strategies are available to her?

  • Maximize conversions
  • Enhanced cost per click
  • Target return on advertising spend
  • Maximize clicks

 

What are two ways you can create a Microsoft Shopping campaign?

  • Copy a search campaign in Microsoft Advertising Editor.
  • Import using the Facebook Import tool.
  • Import using your Google Shopping campaign.
  • Create a new shopping campaign in Microsoft Advertising User Interface.

 

The store name in a product ad is taken from the advertiser’s product feed.

  • True
  • False

 

Contoso Kitchen Supplies are running product ads. When a searcher clicks on their ad, which of the following happens?

  • The searcher will be sent to the Contoso Kitchen Supplies’ website.
  • Contoso Kitchen Supplies will be charged per 1000 impressions of their product ad.
  • The ad expands into a pop up description of the product within the search engine results page.
  • Contoso Kitchen Supplies will be charged on a cost per click basis.

 

Contoso Jewelry Store wants to start using product ads and Microsoft Shopping Campaigns from scratch. What is the correct sequence of step: they need to follow in order to do this?

    1. Create a Microsoft Merchant Center Store
    1. Create and upload a product feed
    1. Create their shopping campaign
    1. Claim their domain

 

What are some best practices when trying to optimize your description in the product feed?

  • Ensure the description is accurate to the product.
  • Ensure the ad product description is similar to the description of the product on the page.
  • Include all relevant keywords in the description.
  • Use HTML coding in the field to avoid description errors.

 

Which of the following are benefits of utilizing local inventory ads?

  • Promote products that are only available in store.
  • Highlight products which are for sale online only.
  • Highlight your brick and mortar store locations.
  • Increase traffic both online and in your physical stores.

 

Price drop extensions work on both search and product ads.

  • True
  • False

 

Contoso Cameras is setting up a new Smart Shopping campaign. What is the recommended amount of time they should keep their Return On Advertising Spend (ROAS) target as-is during the algorithm’s learning period?

  • 1 Week
  • 10 Days
  • 3 Weeks
  • 30 Days

 

What are benefits of using the onsite Product Listing Ads (PLAs) solution in a retail media program?

  • PLAs feature multiple clickable components, allowing you to tell an on-brand story.
  • PLas offer a pay-per-click advertising solution for brand advertisers who want to increase clickthrough and sell-through of products.
  • PLAs highlight key products next to competitors and take category ownership.
  • Brand advertisers only pay when a shopper clicks on a PLA.

 

How is it generally recommended you bid on product SKU product groups?

  • Never bid on product SKU product groups
  • Leave it the same
  • Reduce your bids
  • Increase your bids

 

Contoso Clothing has frequent updates to the sale price and product availability attributes for specific products in their campaign. They also do not have an API set up. Which of the following is Contoso Clothing’s best option?

  • Submit these updates via a product inventory update feed.
  • Submit their full product feed to make these updates.
  • Submit their full product feed every hour.
  • Submit their full product feed with these updates when they reach the 30 day threshold.

 

How can using the Google Merchant Center import tool benefit an advertiser?

  • Enables an advertiser to keep fresh data.
  • Enables an advertiser to import product offers.
  • Enables an advertiser to use one feed file for Google and Microsoft Advertising.
  • Enables an advertiser to import search campaigns and feed files in one import.

 

What is the Microsoft Advertising product ad maximum file size for the product image?

  • 3.9 MB
  • 39 MB
  • 3.9 GB
  • 39 GB

 

You can use the search term report for shopping campaigns.

  • True
  • False

 

Contoso Cameras are collecting images and image links for their product feed file. What are some product image best practices they should adhere to?

  • Their images should not contain watermarks.
  • Their images should have a maximum size of 220px by 220px.
  • They should use promotion text in the images.
  • Their images should contain a ‘pop effect’ using a white background.

 

Which of the following is a way to verify your domain when setting up Microsoft Advertising shopping?

  • Via universal event tracking tag
  • Using the reporting tab in the Microsoft Advertising User Interface
  • Via Microsoft Advertising editor
  • Via the keyword planner

 

Nicole has verified her domain with universal event tagging for other Microsoft Advertising products, but will still need to verify her domain again for Microsoft Shopping.

  • True
  • False

 

How does Microsoft Advertising define impression share?

  • The number of times your ad is shown.
  • The percentage of time your ad shows up higher than your competitors.
  • The number of times an ad is shown divided by the total number of impressions.
  • The total number of impressions.

 

Ted wants to create a store in the Microsoft Advertising User Interface (UI). Where does Ted need to go in the UI to do this?

  • Bing ads editor
  • Keyword planner
  • Microsoft Merchant Center
  • Reports tab

 

Zoe is setting up Microsoft Advertising Shopping. Select three ways in which Zoe can verify her domain.

  • Using Bing Webmaster Tools
  • Via universal event tracking tag
  • Import via Google Search Console
  • Upload a CSV of the website pages via file transer protocol to the Microsoft Advertising User Interface.

 

Contoso Hair Supplies wants to run a report that shows performance data such as clicks, impressions, and conversions for each product group in their feed. Which report should they run?

  • Product partition report
  • Product match count report
  • Product dimension report
  • Product search term report

 

Contoso Toys has decided to create a “catch-all” campaign with an all-products product group in it. As a best practice, how should they bid in this scenario?

  • Make their all products ‘catch-all’ bid double their item ID bids
  • Never bid on ‘all products’
  • Have lower bids and a low campaign priority setting
  • Increase their bids

 

Which of the following advertisers would NOT be eligible to use Microsoft Shopping Campaigns?

  • An adult online retailer.
  • An offline only apparel retailer.
  • An online cat products store.
  • An online hair products retailer.

 

Contoso Jewelry store wants to review the import status of their most recent Google Merchant Center import. Where will they find this in the Microsoft Advertising User Interface?

  • In the Feeds tab in their Microsoft Merchant Center Store.
  • In the Import tab in their Microsoft Merchant Center Store.
  • In the Summary tab in their Microsoft Merchant Center Store.

 

How many custom label attributes can you add for each product?

  • 4 Labels
  • 5 Labels
  • 10 Labels
  • 14 Label

 

Contoso Shoes want to explore which websites their product ads have appeared on. Which report should they run?

  • Product search term report
  • Destination URL report
  • Website URL (publisher) report
  • Product share of voice report

 

Amelia wants to run a report that shows performance data such as clicks, impressions, and conversions for each product in the feed. Which report should Amelia run?

  • Product match count report
  • Product partition report
  • Product dimension report
  • Product search term report

 

Contoso Films wants to filter their products. Which of the following attributes cannot be used to filter their products in a shopping campaign?

  • Condition
  • Price
  • Product category
  • Product type

 

Which report should you run to see what your audience is searching for when your product ads are shown?

  • Negative keyword conflict report
  • Product partition report
  • Search term report
  • Product dimension report

 

Which of the following are examples of product ad enhancements?

  • Product weight extension
  • Free shipping
  • Merchant promotions
  • Product condition

 

What are the benefits to opting-in to the automatic item update in your Microsoft Shopping Campaigns’ feeds?

  • Pulls up-to-date product information from your website.
  • Allows you to keep running your ads for out of stock items.
  • Prohibits running ads for out-of-stock items.

 

Which of the following is an optional attribute when creating your product feed?

  • Sale price
  • Description
  • Price
  • Image link

 

Contoso Cameras wants to run ads that have rich product information, including a product image and store name. What types of ads should they create?

  • Expanded text ads
  • Dynamic search ads
  • Product ads
  • Responsive search ads

 

Contoso Lighting wants to set up Local Inventory Ads (LIAs) for their Microsoft Shopping Campaigns. In what order should the following steps be taken to set up them up?

    1. Provide store location data
    1. Upload online product information
    1. Upload inventory information
    1. Enable the Shopping campaign into LIA

 

Which of the following statements about the redirect URL attributes in a product feed file is true?

  • It should eventually link to the same landing page as the link/mobile link columns.
  • The redirect link may be placed in the link or mobile link columns.
  • It will override URLs in the link and mobile link attribute columns.
  • Is the URL of the landing page where the customer eventually ends up.

 

Contoso Foods are creating a shopping feed and completing the product category field. Microsoft Advertising supports the use of both string such as Electronics > Communications > Telephony > Mobile Phones and Product Category IDs such as ‘267.

  • True
  • False

 

Contoso Cameras wants to group their products into the following sets: high margin products, special offers, and seasonal offers. Which feed field can they use to do this?

  • Product type
  • Product categor
  • Custom product IDs
  • Custom labels

 

The products rating feed file is contained in the shopping feed file.

  • True
  • False

 

A product appears in both a high priority (campaign A) with a bid of $1, and low priority (campaign B) with a bid of $10. Which will be used for a relevant query?

  • Campaign A
  • Campaign B
  • Neither because it is a duplicate conflict.
  • The platform will alternate.

 

Contoso Kitchens wants to implement product ratings but do not have a feed file for this. They’ve heard that ratings from one supplier do not require an additional feed. Which supplier is this?

  • Reevoo
  • Trustpilot
  • Feefo
  • Bazaarvoice

 

Which of the following are acceptable feed file types?

  • ZIP
  • XLS
  • GZ
  • TXT

 

Contoso Cameras’ campaigns have been running for six weeks. Where can they find reporting and analysis for their shopping campaigns?

  • Settings tab
  • Reports tab
  • Campaign grid
  • Microsoft Merchant Center

 

Which of the following Share of Voice attributes can you include in the product dimension report?

  • Iimpression share
  • Benchmark bids
  • Each of your competitor’s individual bids on that product
  • Benchmark click-through rate

 

In a shopping campaign, bidding should be higher when reaching a more granular level.

  • True
  • False

 

What does the non-targeted report in ‘store issues’ tell you?

  • How many offers are not targeted with bids in a campaign.
  • How many offers are not targeted with filters in a campaign.
  • How many offers are targeted with filters in a campaign.
  • How many offers are targeted with bids in a campaign.

 

Which of the following statements is true about shopping campaigns?

  • Ads are automatically created from your website content.
  • Ads do not require a store name.
  • Ads do not contain images.
  • Ads are created from product feed data.

 

Contoso Widgets is a new advertiser creating a new store in Microsoft Merchant Center and their store is rejected. What are possible reasons for this?

  • They are identified as an adult advertiser.
  • They are attempting to claim an unverified domain.
  • Contoso Widgets’ domain has been correctly verified.
  • There is no real privacy policy on their website.

 

Which of the following are useful Microsoft Advertising reports for your shopping campaigns?

  • Product image report
  • Product GTIN report
  • Product dimension report
  • Product partition report

 

Clicks on product ads are charged on what basis with Microsoft Advertising?

  • Cost per acquisition
  • Cost per thousand impressions
  • Cost per click

 

Which of the following are required attributes when creating a shopping feed?

  • Price
  • Product category
  • Product type
  • Description

 

Product ads contain which of the following?

  • An online cat products store.
  • A product image
  • Product price
  • Sitelink extensions

 

Which of the following statements describe the benefits of setting up a Smart Shopping campaign?

  • Saves you time.
  • Combines a streamlined and simple campaign structure with automated optimizat a query level.
  • Serves product ads on search and responsive ads on native.
  • Allows you to have tight control over your optimization levers.

 

Which of the following statements are true about Smart Shopping?

  • Uncapped budgets are recommended.
  • You can have a granular and complex structure with multiple ad groups.
  • Only one ad group is allowed.
  • Selecting either maximize conversion value or target return on advertising spend is allowed.

 

Hugo is setting up a new shopping campaign for a new product line. Which bid strategy can Hugo use if using a third party bid management tool?

  • Enhanced cost per click
  • Target return on advertising spend
  • Maximize clicks

 

When Contoso Clothing is submitting partial feed updates, which of the following attributes can be updated without editing their full feed?

  • Price
  • Availability
  • Title
  • Description
  • Sale price

 

Which of the following is a best practice for shopping campaign structures?

  • Break out product groups by value, then bid accordingly
  • The more granular your product group, the lower the bid
  • Bid higher on all product ‘catch-all’ product groups
  • Do not bid on granular product groups

 

Julian has been hired as a consultant by Contoso Kitchens to help run PromotelQ ads. Julian recommends running a banner ad for their newest product on a home appliance store site. What type of advertising is this?

  • Onsite
  • Offsite

 

  1. Contoso Pet Supplies wants to run a report that shows negative keywords and the products they are preventing from showing. Which report should they run?
  2. A product appears in both a high priority (campaign A) with a bid of $1, and low priority (campaign B) with a bid of $10. Which will be used for a relevant query?
  3. Which of the following statements are true about Smart Shopping?
  4. You can use the search term report for shopping campaigns.
  5. Which of the following statements is true about shopping campaigns?
  6. Which of the following statements is true about shopping campaigns? Select all that apply.
  7. What are benefits of using the onsite Product Listing Ads (PLAs) solution in a retail media program?
  8. Amelia wants to run a report that shows performance data such as clicks, impressions, and conversions for each product in the feed. Which report should Amelia run?
  9. Price drop extensions work on both search and product ads.
  10. What are the benefits to opting-in to the automatic item updates in your Microsoft Shopping Campaigns’ feeds?
  11. Contoso Cameras’ campaigns have been running for six weeks. Where can they find reporting and analysis for their shopping campaigns?
  12. Contoso Lighting wants to set up Local Inventory Ads (LIAs) for their Microsoft Shopping Campaigns. In what order should the following steps be taken to set up them up?
  13. Microsoft Shopping Campaigns serve on mobile devices.
  14. Clicks on product ads are charged on what basis with Microsoft Advertising?
  15. Which of the following statements describe the benefits of setting up a Smart Shopping campaign?
  16. Microsoft Shopping Campaigns pull which of the following from the advertiser’s feed?
  17. How many custom label attributes can you add for each product?
  18. Contoso Pet Supplies has noticed a recent dip in impressions in their shopping campaign and want to explore. Where can they do this?
  19. Contoso Jewelry Store wants to start using product ads and Microsoft Shopping Campaigns from scratch. What is the correct sequence of steps they need to follow in order to do this?
  20. A brand advertiser has strong ROAS on a retail media campaign but wants to get more value still. If the campaign is not capped by budget, what are the best optimization strategies to apply?
  21. Brian has a new product and wants to set up a Smart Shopping campaign. What is the correct sequence of steps Brian needs to follow in order to do this?
  22. Contoso Foods are creating a shopping feed and completing the product category field. Microsoft Advertising supports the use of both string such as Electronics > Communications> Telephony > Mobile Phones and Product Category IDs such as ‘267’.
  23. Contoso Toys has decided to create a ‘catch-all’ campaign with an all-products product group in it. As a best practice, how should they bid in this scenario?
  24. The products rating feed file is contained in the shopping feed file.
  25. Contoso Widgets is a new advertiser creating a new store in Microsoft Merchant Center and their store is rejected. What are possible reasons for this?
  26. When Contoso Clothing is submitting partial feed updates, which of the following attributes can be updated without editing their full feed?
  27. What are some best practices when trying to optimize your description in the product feed?
  28. Which of the following Share of Voice attributes can you include in the product dimension report?
  29. Which of the following are examples of product ad enhancements?
  30. Contoso Kitchen Supplies are running product ads. When a searcher clicks on their ad, which of the following happens?
  31. Which of the following are required attributes when creating a shopping feed?
  32. Your shopping feed file expires after 30 days unless refreshed or updated.
  33. Contoso Cameras is seeing that their products are being rejected and want to learn why. Where can they go to find this information?
  34. What is the Microsoft Advertising product ad maximum file size for the product image?
  35. In a shopping campaign, bidding should be higher when reaching a more granular level.
  36. Which of the following are benefits of utilizing local inventory ads?
  37. Which of the following are the values of offsite advertising?
  38. Contoso Cameras is setting up a new Smart Shopping campaign. What is the recommended amount of time they should keep their Return On Advertising Spend (ROAS) target as-is during the algorithm’s learning period?
  39. Both Product_Type and Product_Category attributes recognize which sign as their delimiter?
  40. Zoe is setting up Microsoft Advertising Shopping. Select three ways in which Zoe can verify her domain.
  41. Which of the following are useful Microsoft Advertising reports for your shopping campaigns?
  42. How is it generally recommended you bid on product SKU product groups?
  43. Julian has been hired as a consultant by Contoso Kitchens to help run PromoteIQ ads. Julian recommends running a banner ad for their newest product on a home appliance store site. What type of advertising is this?
  44. Which of the following is a way to verify your domain when setting up Microsoft Advertising shopping?
  45. Which of the following statements about the redirect URL attributes in a product feed file is true?
  46. Product ads contain which of the following?
  47. When looking at product issues in the store summary, what is the symbol for a warning?
  48. Smart Shopping Campaigns take precedence over standard shopping campaigns.
  49. Which report should you run to see what your audience is searching for when your product ads are shown?
  50. Contoso Hair Supplies wants to run a report that shows performance data such as clicks, impressions, and conversions for each product group in their feed. Which report should they run?
  51. Contoso Jewelry store wants to review the import status of their most recent Google Merchant Center import. Where will they find this in the Microsoft Advertising User Interface?
  52. Contoso Shoes want to explore which websites their product ads have appeared on. Which report should they run?
  53. How can using the Google Merchant Center import tool benefit an advertiser?
  54. Contoso Candies wants to change its store name in the Microsoft Merchant Center. Who can amend the store name?
  55. When creating a new shopping campaign you select ‘sell products from your catalog’ as your campaign goal. After this you select your campaign subtype, and can choose between Smart Shopping, Standard Shopping, or Dynamic Shopping.
  56. Nicole has verified her domain with universal event tagging for other Microsoft Advertising products, but will still need to verify her domain again for Microsoft Shopping.
  57. Contoso Cameras wants to group their products into the following sets: high margin products, special offers, and seasonal offers. Which feed field can they use to do this?
  58. Hugo is setting up a new shopping campaign for a new product line. Which bid strategy can Hugo use if using a third party bid management tool?
  59. What does the non-targeted report in ‘store issues’ tell you?
  60. Contoso Cameras Inc. is adding a merchant promotion to its ad for 10% off. What clickable text will be added to Contoso Cameras’ ad to highlight the promotion?
  61. Which of the following are acceptable feed file types?
  62. Which of the following is an optional attribute when creating your product feed?
  63. Contoso Cameras wants to submit local product information for their local inventory ads. How do they do this?
  64. Contoso Cameras are collecting images and image links for their product feed file. What are some product image best practices they should adhere to?
  65. What are two ways you can create a Microsoft Shopping campaign?
  66. Which of the following is a best practice for shopping campaign structures?
  67. Contoso Clothing has frequent updates to the sale price and product availability attributes for specific products in their campaign. They also do not have an API set up. Which of the following is Contoso Clothing’s best option?
  68. The store name in a product ad is taken from the advertiser’s product feed.
  69. Contoso Films wants to filter their products. Which of the following attributes cannot be used to filter their products in a shopping campaign?
  70. Contoso Kitchens wants to implement product ratings but do not have a feed file for this. They’ve heard that ratings from one supplier do not require an additional feed. Which supplier is this?
  71. Contoso Bikes have forgotten to update, or re-upload, their product feed file. After how long will their feed file expire if it’s not updated or re-uploaded?
  72. When a new shopping campaign is created, an ad group with a product group is created by default. What type of product group is this?
  73. Which of the following advertisers would NOT be eligible to use Microsoft Shopping Campaigns?
  74. How does Microsoft Advertising define impression share?
  75. Ted wants to create a store in the Microsoft Advertising User Interface (UI). Where does Ted need to go in the UI to do this?
  76. Contoso Kitchens is a company running Sponsored Brands on a home appliance store site. What role does the store site play?
  77. When looking at product issues in the store summary, what is the symbol for an error?
  78. Contoso Cameras wants to run ads that have rich product information, including a product image and store name. What types of ads should they create?
  79. Where do you go in the Microsoft Advertising User Interface to carry out a merchant center import?
  80. Elodie is running shopping campaigns for her new website. Which bid strategies are available to her?
  81. Which of the following bid strategies allow you to set your own bids? Select al that apply.
  82. What is the warning symbol when looking at product issues in the store summary page?

 

 

Download Now!

 

Contoso Hair Supplies wants to run a report that shows performance data such as clicks, impressions, and conversions for each product group in their feed. Which report should they run?

By vmartinez

Contoso Hair Supplies wants to run a report that shows performance data such as clicks, impressions, and conversions for each product group in their feed. Which report should they run?

Select one option.

  • Product match count report
  • Product partition report
  • Product dimension report
  • Product search term report

 

Explanation: The correct answer is Product partition report. Contoso Hair Supplies, aiming to analyze performance metrics like clicks, impressions, and conversions for individual product groups within their feed, should utilize the Product partition report. This report provides comprehensive insights into the performance of each product group defined within their shopping campaign. By examining data such as clicks, impressions, conversions, and other key performance indicators (KPIs) at the product group level, Contoso Hair Supplies can effectively evaluate the effectiveness of their product groupings, identify top-performing segments, and pinpoint areas for optimization. Moreover, the Product partition report allows for granular analysis and comparison of performance metrics across different product categories or groupings, enabling informed decision-making and strategic adjustments to enhance the overall performance and profitability of their Microsoft Advertising Shopping campaigns. Therefore, leveraging the Product partition report is essential for Contoso Hair Supplies to gain actionable insights and drive meaningful improvements in their campaign performance and ROI.

Filed Under: Microsoft Advertising Retail Certification Exam Answers

Which of the following is an optional attribute when creating your product feed?

By vmartinez

Which of the following is an optional attribute when creating your product feed?

Select one option.

  • Sale price
  • Price
  • Description
  • Image link

 

Explanation: The correct answer is Sale price. When creating a product feed for Microsoft Advertising Shopping campaigns, the sale price attribute is optional. This attribute allows advertisers to specify a discounted price for a product when it is on sale or promotion. While providing a sale price can enhance the visibility and attractiveness of the product to potential customers, especially during promotional periods, it is not a mandatory attribute for creating the product feed. The sale price attribute offers advertisers the flexibility to highlight discounted prices for select products, helping to drive sales and increase competitiveness in the online marketplace. However, if a product is not currently on sale or if the advertiser chooses not to include sale pricing information in the feed, the sale price attribute can be left blank or omitted entirely without impacting the eligibility or performance of the product listings in Microsoft Advertising Shopping campaigns. Therefore, while the description, image link, and price are essential attributes for product feeds, the sale price attribute is optional, providing advertisers with the choice to include sale pricing information based on their marketing strategies and objectives.

Filed Under: Microsoft Advertising Retail Certification Exam Answers

Ted wants to create a store in the Microsoft Advertising User Interface (UI). Where does Ted need to go in the UI to do this?

By vmartinez

Ted wants to create a store in the Microsoft Advertising User Interface (UI). Where does Ted need to go in the UI to do this?

Select one option.

  • Bing ads editor
  • Microsoft Merchand Center
  • Keyword planner
  • Reports tab

 

Explanation: The correct answer is Microsoft Merchant Center. To create a store within the Microsoft Advertising User Interface (UI), Ted needs to navigate to the Microsoft Merchant Center. The Microsoft Merchant Center serves as the central hub for managing and organizing product data feeds, creating product catalogs, and setting up storefronts for advertising campaigns. Within the Microsoft Merchant Center, Ted can set up his store by providing essential details such as store name, website URL, business information, and product feed settings. Additionally, Ted can customize his store’s settings and attributes to align with his business objectives and branding preferences. Once the store setup is complete, Ted can seamlessly integrate his product data with Microsoft Advertising to create and optimize shopping campaigns, effectively promoting his products to potential customers across the Microsoft Search Network. Therefore, understanding the role of the Microsoft Merchant Center and accessing it within the Microsoft Advertising UI is essential for advertisers like Ted to establish their online presence and effectively manage their advertising campaigns within the platform.

Filed Under: Microsoft Advertising Retail Certification Exam Answers

Contoso Kitchens wants to implement product ratings but do not have a feed file for this. They’ve heard that ratings from one supplier do not requiere an additional feed. Which supplier is this?

By vmartinez

Contoso Kitchens wants to implement product ratings but do not have a feed file for this. They’ve heard that ratings from one supplier do not requiere an additional feed. Which supplier is this?

Select one option.

  • Bazaarvoice
  • Reevoo
  • Feefo
  • Trustpilot

 

Explanation: The correct answer is Bazaarvoice. In Microsoft Advertising Shopping campaigns, implementing product ratings is crucial for enhancing the visibility and credibility of product listings, ultimately driving higher click-through rates and conversions. While integrating product ratings typically requires a feed file containing rating data, certain suppliers like Bazaarvoice offer ratings solutions that do not require an additional feed. Bazaarvoice provides a platform for collecting and syndicating product reviews and ratings from various sources, including verified buyers and third-party review platforms. By leveraging Bazaarvoice’s services, Contoso Kitchens can access product ratings seamlessly without the need to generate and maintain a separate feed file specifically for ratings data. This streamlines the process of implementing product ratings and ensures that Contoso Kitchens can display valuable social proof to potential customers, enhancing trust and confidence in their products. Therefore, Bazaarvoice is the supplier that does not require an additional feed for product ratings integration, making it the correct choice for Contoso Kitchens to achieve their goal of implementing product ratings within their Microsoft Advertising Shopping campaigns.

Filed Under: Microsoft Advertising Retail Certification Exam Answers

Which of the following are useful Microsoft Advertisers reports for your shopping campaigns?

By vmartinez

Which of the following are useful Microsoft Advertisers reports for your shopping campaigns?

Select all that apply.

  • Product image report
  • Product partition report
  • Product dimension report
  • Product GTIN report

 

Explanation: When managing Microsoft Advertising Shopping campaigns, Zoe can benefit from using the Product Partition Report and the Product Dimension Report, both of which provide crucial insights for optimizing her advertising efforts. The Product Partition Report is essential because it gives detailed information on how products are performing within the different partitions of her shopping campaigns. This report allows Zoe to see metrics such as clicks, impressions, and conversions for each product group, helping her identify high-performing products and those that may need adjustments in bids or promotional strategies. By analyzing this data, Zoe can make informed decisions about how to structure her product groups and allocate her budget more effectively, ensuring that her best-selling items receive the most attention. Additionally, the Product Dimension Report is invaluable as it offers a comprehensive view of performance metrics across various product attributes such as brand, category, and condition. This report helps Zoe understand which specific attributes are driving the most engagement and sales, enabling her to refine her product feed and optimize her product listings for better visibility and performance. By using the Product Dimension Report, Zoe can also identify trends and patterns in consumer behavior, allowing her to tailor her marketing strategies to meet customer preferences and increase overall campaign effectiveness. On the other hand, the Product GTIN Report and the Product Image Report, although potentially useful in other contexts, are not specifically listed as key tools for managing Microsoft Advertising Shopping campaigns. The Product GTIN Report focuses on Global Trade Item Numbers, which are important for inventory management and product identification but not directly tied to advertising performance. Similarly, the Product Image Report pertains to the visual aspects of product listings, which are crucial for attracting attention but are not typically included in standard advertising performance reports. Therefore, by leveraging the Product Partition and Product Dimension Reports, Zoe can gain actionable insights and enhance the success of her Microsoft Advertising Shopping campaigns.

Filed Under: Microsoft Advertising Retail Certification Exam Answers

Which of the following are acceptable feed file types?

By vmartinez

Which of the following are acceptable feed file types?

Select all that apply.

  • XLS
  • TXT
  • ZIP
  • GZ

 

Explanation: The correct answer options are ZIP, TXT, and GZ. In the context of Microsoft Advertising Shopping, these file types are acceptable for feed files containing product data. ZIP files are commonly used to compress and package multiple files together, making them efficient for transferring large volumes of data and maintaining file organization. This format is particularly useful when dealing with extensive product catalogs that contain multiple data files or images. TXT files, on the other hand, are plain text files that are easy to create and edit using basic text editors. They are suitable for containing structured data in a human-readable format, making them compatible with Microsoft Advertising’s feed file requirements. Lastly, GZ files are compressed archives that use the gzip compression algorithm to reduce file size. This format is useful for minimizing storage space and facilitating faster file transfers, making it suitable for feed files containing product data. By supporting these file types, Microsoft Advertising accommodates advertisers’ preferences and workflow requirements, allowing them to efficiently manage and upload their product feeds for use in shopping campaigns. Therefore, ZIP, TXT, and GZ are acceptable feed file types within the Microsoft Advertising Shopping ecosystem, providing advertisers with flexibility and convenience in managing their product data.

Filed Under: Microsoft Advertising Retail Certification Exam Answers

  • « Go to Previous Page
  • Page 1
  • Interim pages omitted …
  • Page 8
  • Page 9
  • Page 10
  • Page 11
  • Page 12
  • Interim pages omitted …
  • Page 14
  • Go to Next Page »

Primary Sidebar

Use it to find answers



Searching in our PDF with correct answers is easier and you can save time.

Don’t waste your time, prepare your exam and Instead of searching answers one by one, answers that you not find, or probably incorrects.

 

Download Now!

TRY GOOGLE WORKSPACE FREE AND PROMO CODE

Google Workspace promo code

SUBSCRIBE AND GET:

News and promotions.
Tips for your exams.

 

SUBSCRIBE

TRY SEMRUSH FREE

TRY SEMRUSH FREE

  • Home
  • Benefits
  • Questions
  • Testimonials
  • Scores
  • FAQs
  • Exams Answers
    • Google Ads
      • Search
      • Display
      • Shopping
      • Video
      • Measurement
      • Apps
      • Creative
      • Grow Offline Sales
      • AI-Powered Performance
      • Search Professional
      • Display Professional
      • Video Professional
    • Google
      • Digital marketing fundamentals
    • Google Analytics
      • Google Analytics (GA4)
      • Google Analytics IQ (GAIQ)
    • Hubspot (Free and open to all)
      • Inbound
      • Inbound Marketing
      • Digital Marketing
      • Service Hub Software
      • Sales Software
      • Revenue Operations
      • CMS For Marketers
      • Contextual Marketing
      • Frictionless Sales
      • Growth Driven Design
      • Inbound Marketing Optimization
      • Inbound Sales
      • Reporting
      • CMS for Developers
      • CMS for Developers II
      • Digital Advertising
      • Marketing Software
      • Sales Enablement
      • Social Media
      • Sales Management
      • Integrating With HubSpot I: Foundations
      • Social Media Marketing
      • Social Media Marketing Certification II
      • SEO
      • SEO II
      • Email Marketing (Actual)
      • Sales Hub Software
      • Content hub for marketers
      • Marketing Hub Software
      • Email Marketing Software
      • Partner Demo
      • Selling Sales Services
      • Delivering Client Success
      • Client Management
      • Delivering Sales Services
      • Content Marketing
    • Google Marketing Platforms
      • Display & Video 360
      • Campaign Manager 360
      • Search Ads 360
      • Conversion Optimization
      • Privacy for Agencies and Partners
    • Youtube
      • Content Ownership
      • Asset Monetization
      • Music
      • Music Rights Management
    • Android
      • Enterprise Associate
      • Enterprise Professional
      • Enterprise Expert
      • Google Play Store Listing
    • Microsoft Advertising
      • Search
      • Native & Display
      • Retail
      • Retail Media
    • Twitter
      • Get Started
      • Video Badge
      • Ads manager fundamentals
      • Cross-Border Advertising Badge
      • Creatives Badge
      • Launch and Connect Badge
      • Performance Fundamentals Badge
      • Video Ads Specialist Badge
      • Performance Ads Specialist
    • Yandex
      • Direct
      • Metrica
    • Google Educator
      • The Coach Skills
      • Level 2
      • Level 1
      • GFE Trainer Skills
      • Practice Sets
    • Linkedin
      • Marketing solutions fundamentals
      • Marketing strategy
      • Content and creative design
    • SkillShop
      • Doubleclick
        • Search Mobile
        • Studio
        • Optimize performance
      • Ad Exchange API Basics
      • Bid Manager Optimization
      • Google My Business Basics
      • Generative AI for Educators
    • Hootsuite
      • Platform
      • Social Media Marketing
    • MailChimp
      • Foundations
      • Email Marketing
      • Email Automations
    • Pinterest
      • Advertising Essentials Badge
      • Media Buyer Certification
    • Reddit Ads
      • Fundamentals
      • Boost
      • Creative Micro
    • Snapchat
      • Ads Manager Campaign Optimization
    • Hubspot (Open to custoners only)
      • Growth Driven Design Agency
      • Guided Client Onboarding
      • Platform Consulting
      • Trainer
      • Sales Hub Implementation
      • Marketing hub implementation
      • Objectives-Based Onboarding
      • Data Integrations
      • Marketing Hub Demo
      • Sales Hub Demo
      • Salesforce Integration
      • Architecture I
      • Architecture II
      • Service Hub Demo
      • Solutions Architecture Foundations
      • CRM Data Migration
      • Implementation for Partners
      • Solutions Partner
    • Amazon Ads
      • Ads Foundations
      • Ads Retail
      • Ads Advanced Retail
      • DSP
      • DSP Advanced
      • Sponsored Ads
      • Sponsored Ads Advanced
      • Ads Campaign Planning
      • Ads Campaign Optimization
      • Marketing Cloud
      • Video Ads
      • Twitch Gameplan
    • Google Cloud Partner Advantage
      • Google Cloud Sales Credentials
      • ChromeOS for enterprise: Sales Credential
      • ChromeOS for enterprise: Deployment Credential
      • Google Education Sales Credential
      • Google Education Deployment Credential
      • Google Maps Platform Sales Fundamentals Credential
      • Google Maps Platform technical fundamentals credential
      • Google Workspace Deployment Services Credential
      • Google Workspace Sales Credential
      • Google Cloud SecOps Sales Credential
      • Google Cloud SecOps Technical Credential
      • Gemini for Google Workspace Sales Credential
      • Google Workspace Deployment Services Technical Credential
    • Google Career Certificates
      • Cybersecurity Professional
      • Data Analytics Professional
      • Digital Marketing & E-commerce Professional
      • IT Support Professional
      • Project Management Professional
      • UX Design Professional
  • Contact

FEEL FREE TO SUPPORT US!

Give us a tip for a coffee ☕, beer 🍺, pizza 🍕, … 🙂

 

Give us a tip

 

  • Terms of Use
  • Privacy policy
  • Cookies policy