Yandi’s online Bike Store is choosing an automated bidding strategy. They want to get as much conversion value and revenue as possible for given return on ad spend objective. Which bid strategy should they choose?
- Maximum conversions
- Target cost-per action
- Target impression share
- Target return on advertising spend
Explanation: Yandi’s online Bike Store should choose the target return on advertising spend (ROAS) bid strategy. Target ROAS bidding allows advertisers to maximize conversion value and revenue while aiming to achieve a specific return on ad spend (ROAS) objective. This bid strategy is particularly beneficial for Yandi’s Bike Store as it aligns with their goal of maximizing conversion value and revenue while maintaining a profitable return on investment from their advertising campaigns. By specifying their desired ROAS objective, Yandi can instruct the ad platform to automatically adjust bids based on the likelihood of each click resulting in a conversion that meets or exceeds the target ROAS. This optimization approach ensures that Yandi’s advertising budget is allocated towards clicks that are more likely to generate higher conversion values and revenue, thereby maximizing the overall return on ad spend. Conversely, options such as target cost-per-action (CPA), maximum conversions, or target impression share do not directly address Yandi’s objective of maximizing conversion value and revenue while maintaining a specific return on ad spend objective. Therefore, selecting the target ROAS bid strategy is the most suitable option for Yandi’s online Bike Store to achieve their advertising goals effectively.