Jack wants to provide a variety of headlines and descriptions so Microsoft Artificial Intelligence can automatically select the best combination. What ad type should Jack create?
- Product ads
- Ad customizers
- Responsive search ads
- Expanded text ads
Explanation: The correct answer is Responsive search ads. In Microsoft Advertising, responsive search ads (RSAs) allow advertisers like Jack to provide multiple headlines and descriptions, which are then dynamically combined and optimized by Microsoft’s Artificial Intelligence (AI) to create the most compelling ad for each user’s search query. RSAs offer flexibility and efficiency by automatically testing different combinations of headlines and descriptions to identify the most effective messaging that resonates with the target audience. This dynamic optimization process enables advertisers to maximize ad performance while minimizing the time and effort required to manually create and test multiple ad variations. Additionally, RSAs adapt to changes in search trends and user behavior, ensuring that ads remain relevant and engaging over time. Therefore, for Jack’s goal of providing a variety of ad elements for AI-driven optimization, responsive search ads are the ideal choice.