Silke’s marketing goals are centered around reach and building rapport with her audiences. Which type of content should she consider using? Select all that apply.
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LinkedIn content and creative design certification exam answers
This certification exam tests your knowledge in creating and maintaining paid and organic content, including managing an active LinkedIn Page and designing visually compelling creative. The certificate expires after 2 years.
Exam url: https://training.marketing.linkedin.com/content-and-creative-design-exam
Program URL: https://training.marketing.linkedin.com/page/certified-marketing-experts-program
Questions:
Sara was recently hired to manage a company’s LinkedIn Page. Select which tactics she should explore when she develops content for the Page.
Alfred is thinking about including video in his content strategy. Select three ways he can leverage video.
When thinking about copy, which two strategies are recommended to stand out in the feed and add value to users?
Which drives a higher click-through-rate (CTR)?
Callan is exploring ways to make his creative design more unique so that people recognize his brand when they see new ads. Which tips could he consider to be consistent? Select all that apply.
Live audio events require a third-party broadcasting tool.
Ana is creating a Carousel Ad. How should she approach the design?
Sofia is creating a new video. What are four traits that will make it more compelling?
Which drives a higher conversion rate (CVR)?
Devon wants to start a two-way conversation with his LinkedIn Page community. Which type of content would be the most effective?
How many Product Pages can you create per LinkedIn Page?
On the LinkedIn platform, video is 5 times more likely to start a conversation than any other content type.
Purna needs help figuring out trending industry topics in her region by seniority. Which filters does she need to apply on her Page Analytics?
When comparing organic content and paid media, which statement is accurate based on LinkedIn's description?
Matt wants to create 'Sing' content that piques his audience’s interest, letting them know they can help solve their challenges. Which tactics should he consider?
According to LinkedIn, what is the most critical factor in driving engagement with a creative?
Emojis are ineffective in LinkedIn posts because it's a professional network.
80% of Sponsored Content engagement comes from mobile devices.
Ads featuring human faces are up to 11x more likely to be noticed.
When would you use a Showcase Page?
A Showcase Page will not always be linked to a LinkedIn Page.
Jermaine's company is releasing a research paper and he wants to support the launch through organic and paid channels. Which options should he explore? Select all that apply.
Research shows that B2B content achieves more influence when it’s shared on LinkedIn and across other social platforms.
Why is organic content a complement of paid media?
Hanna wants to run a Live Event and she wants her colleagues to help moderate. Which type of access do her colleagues need to moderate?
According to LinkedIn, evergreen content is not as valuable as new, timely content.
According to LinkedIn, how many seconds do you have to capture someone's attention as they scroll through the LinkedIn feed?
Harisa is thinking about "Big Rock" type of content that she can construct and deconstruct. Which two tactics would be optimal?
How far ahead can you schedule a post on your LinkedIn Page?
What is not frequently associated with creative ads on LinkedIn? Select all that apply.
LinkedIn Live Events allow organizations to schedule virtual events in advance to gather attendees and stream directly to an audience via video or audio-only formats.
Page followers exposed to both organic and paid content are 61% more likely to convert compared to those who are only exposed to paid media.
Alyce is outlining her content strategy. According to LinkedIn, which should she prioritize?
What is the Employee Notification feature?
Alicia sees that engagement with her LinkedIn ads is lower than expected. Which two strategies can she use to make the visuals on her ads have a thumb-stopping moment?
Which type of space does LinkedIn recommend you use in imagery?
LinkedIn Live Events do not require a third-party broadcasting tool.
Cameron wants to create a Showcase Page. What would be the first step?
How far in advance does LinkedIn recommend you set up a Live Event?
On a mobile device, copy is truncated after how many characters?
George is outlining his content strategy for his LinkedIn Page. What type of content should he consider leveraging? Select all that apply.
Ivan wants to create several LinkedIn ads to promote a new report. He should mix up the format of the content, including using Carousel and Video Ads.
Companies that post weekly on their LinkedIn Page see a 2x lift in engagement with their content.
Louisa is designing her ads for LinkedIn. What are the main components that she should consider? Select all that apply.
Amelia is creating her LinkedIn Page content calendar. According to LinkedIn, how often should she post?
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Silke’s marketing goals are centered around reach and building rapport with her audiences. Which type of content should she consider using? Select all that apply.
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Karin is scheduling her content posts to reach decision makers when they’re most engaged on LinkedIn. When should she post during the week? Select all that apply.
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Select three reasons why it’s important to have an active full-funnel presence across LinkedIn’s organic and paid solutions.
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Select two reasons why LinkedIn recommends it’s important to define your goal when creating your LinkedIn Page.
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What can Liesel do with her Page Analytics insights? Select all that apply.
Benchmark her competitors
Understand her brand’s professional community
See what people are saying about her brand
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Liling needs to drive consideration. Select two types of content she should consider using.
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