LinkedIn content and creative design certification exam answers

Aditya is responsible for driving talent acquisition leveraging his company’s new LinkedIn Page. The followers consist of 70% employees and 30% potential new hires. What is the recommended content strategy?

Develop content focused solely on potential new hires and promote Lead Gen Forms
Start with engaging both audiences directly, promoting your employee culture
Create content focused solely on employees to organically spread the word

Explanation:

Given that Aditya’s company’s LinkedIn Page followers consist of 70% employees and 30% potential new hires, the recommended content strategy is to start with engaging both audiences directly, promoting your employee culture. By acknowledging and catering to both employee and potential new hire audiences, Aditya can foster a dynamic and inclusive company culture while simultaneously showcasing the organization’s values, work environment, and employee experiences. Engaging content that highlights the company’s employee culture not only reinforces loyalty and satisfaction among current employees but also serves as a powerful recruitment tool by demonstrating the company’s unique selling points to prospective talent. This approach not only nurtures existing talent but also attracts and retains top talent, contributing to the overall success and growth of the organization. Therefore, the selected answer accurately identifies the recommended content strategy for Aditya to drive talent acquisition leveraging the company’s LinkedIn Page, leveraging engaging content to appeal to both employees and potential new hires and promoting the company’s employee culture as a key differentiator and recruitment asset.

On your LinkedIn Page, you can target organic posts to specific audiences.

True

False

Explanation:

On your LinkedIn Page, it is indeed true that you can target organic posts to specific audiences, which is a valuable feature for businesses aiming to optimize their content strategy and engage more effectively with their desired demographic. LinkedIn offers a range of audience targeting options that allow page administrators to tailor their posts based on various criteria such as location, industry, job function, seniority, company size, and language preferences. This targeted approach enables businesses to deliver relevant content to specific segments of their audience, enhancing the likelihood of engagement and interaction. For example, a company can share industry-specific news with followers in relevant fields, announce regional events to users in specific geographic areas, or tailor messages to different job roles within an organization. By utilizing these targeting capabilities, businesses can ensure that their content reaches the most pertinent audience, thereby increasing the effectiveness of their communication efforts. Moreover, targeting organic posts helps in building a more personalized connection with the audience, as the content feels more relevant and tailored to their interests and professional needs. This can lead to higher engagement rates, better brand perception, and stronger relationships with followers. Additionally, it allows companies to test and refine their messaging for different segments, gaining insights into what resonates best with each group. Overall, the ability to target organic posts to specific audiences on LinkedIn is a powerful tool that can significantly enhance a company’s social media strategy, making their outreach efforts more precise and impactful.

Fréderic has completed all the information on his company’s LinkedIn Page. What measurable benefit does he see?

It gives him +30% weekly views on his Page
It helps him drive 2x more leads
It increases his employee advocacy by 25%

Alfred is thinking about including video in his content strategy. What are three ways that you would you recommend he use it for?

Sales pitch videos
One-size-fits-all approach videos
Brand stories
Pre, during, and post events coverage
Product demos

Ivan knows that he needs to collaborate with different teams on messaging for his LinkedIn content strategy to be successful.

False

True

Explanation:

True. Collaboration with different teams is essential for the success of Ivan’s LinkedIn content strategy. Effective content strategy often requires input and collaboration from various departments such as marketing, sales, customer service, and product development. Each team brings unique insights, expertise, and perspectives that can enrich the content and ensure its alignment with the overall business goals and objectives. For example, the marketing team can provide market research and branding guidelines, the sales team can offer insights into customer pain points and objections, while the product development team can share updates and features to highlight. By collaborating with different teams, Ivan can ensure that his content strategy is comprehensive, well-informed, and resonant with the target audience, ultimately driving better engagement, conversions, and overall success on LinkedIn. Therefore, acknowledging the importance of collaboration with different teams is crucial for the effectiveness and impact of Ivan’s LinkedIn content strategy, making the statement true.

When talking about an always-on content marketing approach, what does ‘hum’ mean?

Content intended to pique your audience interest
Easy to consume content that requires low investment
Content that requires high investment and is aligned to lead generation

Explanation:

In the context of an always-on content marketing approach, ‘hum’ refers to easy-to-consume content that requires low investment. This term signifies a steady flow of content that is consistently produced and distributed over time to maintain audience engagement and visibility. The content associated with ‘hum’ is typically lightweight, digestible, and readily accessible to the audience, requiring minimal resources and effort for both creation and consumption. By focusing on easy-to-consume content that demands low investment, organizations can sustain a continuous presence, nurture relationships with their audience, and reinforce brand visibility and relevance without overwhelming resources or budgets. Therefore, the selected answer accurately captures the essence of ‘hum’ in the context of an always-on content marketing strategy, emphasizing the importance of creating content that is both accessible and sustainable for long-term engagement and impact.