LinkedIn content and creative design certification exam answers

Tomas just created his company’s LinkedIn Page. What should he do to start building a community? Select four.

Recognize employees with a personalized shoutout
Discover content trending with his audience
Create a set of posts to highlight his product features
React and comment on hashtag feeds to establish a rapport with his community
Reshare his employees’ best @mentions and LinkedIn content

Explanation:

To start building a community for his company’s LinkedIn Page, Tomas should take the following actions: Recognize employees with a personalized shoutout to foster a sense of belonging and appreciation among his team members, encouraging them to engage with and advocate for the company on LinkedIn. He should also discover content trending with his audience to stay informed about topics of interest and relevance to his target audience, enabling him to create timely and engaging content that resonates with them. Additionally, Tomas should reshare his employees’ best @mentions and LinkedIn content to amplify their voices and contributions, showcasing the company culture and expertise while fostering employee advocacy and engagement. Lastly, he should react and comment on hashtag feeds relevant to his industry or niche to establish a rapport with his community, demonstrate thought leadership, and initiate conversations with potential followers or customers. These actions collectively help Tomas build a strong and engaged community around his company’s LinkedIn Page, fostering connections, nurturing relationships, and driving meaningful interactions with his audience.

Valerie is a copywriter for a large brand. She needs to draft a few ads for an upcoming campaign. What length does LinkedIn recommend for her Sponsored Content Ad?

Less than 200 characters
Less than 250 characters
Less than 150 characters
Less than 50 characters
Less than 100 characters

Explanation:

The correct answer is ‘Fewer than 150 characters’. LinkedIn recommends concise and impactful copy for Sponsored Content Ads to capture the audience’s attention effectively. With a limited character count, Valerie needs to convey her message succinctly while still engaging her target audience. Shorter ad copy tends to perform better on digital platforms like LinkedIn, where users often scroll quickly through their feeds. By keeping the copy under 150 characters, Valerie can ensure that her ads are concise, compelling, and optimized for engagement. This approach allows her to deliver her brand’s message effectively within the constraints of the ad format, increasing the likelihood of capturing the audience’s attention and driving desired actions such as clicks or conversions.

Alexandra is creating her company’s LinkedIn Page. What should Alexandra do prior to creating a LinkedIn Page?

Define her goals to inform her content strategy
Let her Page build a follower base of customers before she makes her first post
Start posting immediately
Start a two-way conversation based on the hashtag feed

Explanation:

Define her goals to inform her content strategy is the correct approach. Before creating a LinkedIn Page, Alexandra should establish clear and achievable goals that align with her company’s overall objectives. These goals could include increasing brand awareness, driving website traffic, generating leads, or fostering community engagement. By defining her goals upfront, Alexandra can develop a tailored content strategy that resonates with her target audience and helps her achieve measurable outcomes. This strategy may involve creating compelling content, identifying relevant hashtags, engaging with followers, and leveraging LinkedIn’s features to maximize her Page’s impact. Ultimately, aligning her content strategy with her goals ensures that Alexandra’s LinkedIn Page serves as an effective tool for achieving her company’s broader objectives.

After creating your Product Page, it is published immediately.

True

False

Explanation:

The statement is False. After creating a Product Page on LinkedIn, it does not get published immediately. Instead, there are additional steps and processes involved before the Product Page is made visible to the public. LinkedIn requires the page creator to review and finalize the content, ensuring that all the necessary information, such as product descriptions, images, and other relevant details, are accurately provided. Once the creator is satisfied with the content, they need to submit the Product Page for review by LinkedIn’s moderation team. This review process ensures that the page complies with LinkedIn’s guidelines and policies, maintaining the platform’s standards of professionalism and integrity. Only after the review process is complete and the Product Page meets all the necessary criteria will it be published and made accessible to LinkedIn users. Therefore, the selected answer correctly identifies that a Product Page is not published immediately upon creation, highlighting the necessary steps and review process involved before it becomes publicly available on the platform.

Javier is looking for quick engagement from his professional community on his company’s LinkedIn Page. Which tactic should he use?

A thought leadership piece
A poll
A Lead Gen form

Explanation:

A poll is the most effective tactic for Javier to quickly engage his professional community on his company’s LinkedIn Page. Polls are interactive and straightforward, encouraging users to participate by providing their opinions or voting on a specific topic or question. They offer a quick and easy way for followers to engage with the content without requiring much time or effort, making them ideal for generating immediate interaction and feedback. Additionally, polls can spark conversations among users, driving further engagement and increasing the visibility of the company’s LinkedIn Page. Therefore, using a poll is the best tactic for Javier to achieve quick engagement from his professional community on his company’s LinkedIn Page.

Lionel was hired to design visuals for a startup company’s launch on LinkedIn. What are two LinkedIn best practices he should follow?

• Use the same image in every ad to achieve visual consistency and drive awareness
• Create a consistent color, icon, and style across each image to make it easier for the audience to recognize the brand
• Test a range of variables at once to see which one performs best
• Explore bold colors, illustrations, and photos of real people

Explanation:

When designing visuals for a startup company’s launch on LinkedIn, Lionel should follow two key best practices to maximize the impact of his efforts. Firstly, creating a consistent color, icon, and style across each image to make it easier for the audience to recognize the brand is crucial. Consistency in visual elements like color schemes, icons, and overall style helps in building a strong brand identity. It ensures that the audience can easily recognize and associate the visuals with the brand, fostering familiarity and trust. This consistent branding approach makes the company’s visual presence more cohesive and professional, enhancing brand recall and recognition across different posts and ads. Secondly, Lionel should explore bold colors, illustrations, and photos of real people. Utilizing bold colors can capture attention quickly and stand out in a crowded LinkedIn feed, making the visuals more eye-catching and memorable. Illustrations add a creative and unique touch to the visuals, allowing the brand to express its personality and values distinctively. Photos of real people, on the other hand, add a human element to the visuals, which can increase engagement and relatability. Seeing real faces can evoke emotions and create a stronger connection with the audience, making the brand appear more authentic and approachable. These practices not only help in creating visually appealing content but also play a significant role in enhancing audience engagement and building a strong, recognizable brand on LinkedIn.