Fill in the blank: ___ occurs when a user quickly navigates back and forth between pages in search results.
- Rendering
- Bouncing
- Pogo-sticking
- Rebounding
Explanation: Pogo-sticking occurs when a user quickly navigates back and forth between pages in search results. This behavior often indicates that the user is unsatisfied with the content or relevance of the pages they are visiting. Pogo-sticking can occur when a user clicks on a search result, briefly skims the content, finds it lacking or irrelevant, and then quickly returns to the search results to try another link. It can also occur if the user clicks on multiple search results in quick succession, indicating indecision or difficulty in finding the desired information. Pogo-sticking is significant for search engines because it can signal poor quality or mismatched content, potentially affecting the ranking of pages in search results. Therefore, the correct answer is ‘Pogo-sticking.’