True or false? A benefit of organic content promotion is the ability to develop and deliver highly targeted content to consumers who will find the content most relevant.
- True
- False
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HubSpot Digital Marketing Answers
Exam URL: https://academy.hubspot.com/courses/digital-marketing
HubSpot Digital Marketing Answers
Some questions:
Active
Passive
Reactive
Subtle
Does your Facebook text content resonate with your audience?
Are you posting Facebook content with videos?
Are you posting Facebook content with images?
What's the average time-on-post?
True or false? You should use a consistent naming system to store and easily identify hosted files.
True or false? When possible, you should try and use extensive vocabulary in your writing.
True or false? Never use acronyms in your writing.
Which network has the longest life for a piece of content?
On which social network should you share content most frequently?
Custom Rendering for Mobile
Custom Relationship Modules
Customer Relationship Management
Customer Rotation Model
The right person
The right segments
The right email platform
The right buyer personas
What occurs during the attract stage of the inbound methodology?
You answer questions and provide solutions for the challenges your prospects and customers face.
You focus on bringing prospects and customers to your social pages or website through relevant and helpful content.
You exceed a prospect or customer’s expectations so much that they’ll want to tell their friends and family about you.
You collect information about the individual you’re working with.
When does the engage stage of the inbound methodology begin?
The engage stage begins when a purchase occurs.
The engage stage begins when a customer leaves you.
The engage stage begins when a prospect or customer takes a desired action.
The engage stage begins when a prospect or customer proposes you give them a discount.
What is the purpose of the delight stage of the inbound methodology?
To exceed expectations
To provide an outstanding experience every time a prospect or customer interacts with your company
To go the extra step to ensure a prospect or customer accomplishes what they set out to do
All of the above
Fill in the blanks: Tail winds are to ________ : as headwinds are to _________.
Forces, friction.
Friction, force.
Ships, force.
Ships, friction.
What is the difference between a brand keyword and a non-brand keyword?
A brand keyword is more expensive, a non-brand keyword is less expensive
A brand keyword receives less traffic, a non-brand keyword receives more traffic
A brand keyword has more variations, a non-brand keyword has fewer variations
A brand keyword includes a brand’s name, a non-brand keyword does not include a brand’s name
broad
exact
specific
negative
Which of the following represents an exact match keyword?
“dog treats”
[dog treats]
dog treats
-dog treats
Which of the following represents a phrase match keyword?
+smart tv
-smart tv
[smart tv]
“smart tv”
Which of the following represents a broad match keyword?
wall art
“wall art”
wall +art
-wall art
What symbol would you use to add a broad match modifier?
/
^
+
-
What symbol would you use to add a negative keyword?
/
^
+
-
From top to bottom, what should your search account structure hierarchy look like?
Campaigns, ad groups, keywords
Ad groups, campaigns, keywords
Keywords, campaigns, ad groups
Keywords, ad groups, campaigns
How many ad extensions should you include in your search ads?
2
3
5
All that are available
As many as many as make sense for your business
The inbound methodology is meant to support which business functions?
Marketing
Sales
Service
A and B
All of the above
Awareness
Attract
Engage
Decision
Delight
What does it mean to have an inbound approach to doing business?
Your business only runs ads that boost top-performing social media posts.
Your business only focuses on an organic marketing strategy as opposed to interrupting them with ads.
Your business focuses on empowering your prospects and customers, rather than forcing them to engage with you.
Your business's word-of-mouth is so strong that you don’t have to do any form of marketing or advertising.
Fill in the blank: When planning the timing of content in a calendar, _______.
stick to a schedule and hold your team accountable to their deadlines
create focus by only working on one project at a time
remain flexible to account for changes
have your team submit ideas they want to work on
Awareness
Engage
Decision
Delight
True or false? Relevancy directly impacts ranking strength.
Fill in the blank: Once a search engine bot discovers your web page, it _______.
checks to see if the content is unique from its database of content
checks to see if it can read all forms of media included within the page
decides how relevant it is to certain search queries by indexing it based on signals like keywords used within it
adds a cookie to it to come back later if it intends to rank it in the top 100
title tags that are optimized for SEO
pages your website ranks for on the first page of search engines
backlinks you have to your website
content that exists on your website
“That sounds great. Do we have a size and preferred color for this custom font?”
“To save budget on a custom font, we should consider purchasing another brand’s custom font and making updates to it.”
"We should consider using a Google font because they're accessible to all web browsers."
Fill in the blank: The ideal blog post title is _____ characters.
15
60
75
90
Which of the following is an example of a video in the engage stage?
A promotional video featured on a landing page
A social video that shows off your brand’s personality
A testimonial of one of your customers with relatable stories
A funny video of a cat sitting on a window sill
brand
business
entertainment
sales
True or false? Watching three seconds of a YouTube video is considered a view.
All of the following are key places your videos can appear on YouTube EXCEPT:
In search results
On the homepage
On a sponsored page
In the trending system
In subscriptions
Which of these KPIs demonstrate social media ROI? Choose all that apply.
Direct sales revenue from social media, such as orders that come in from a coupon or links into your website that lead to purchase.
Lead conversions from social media campaigns. This may vary from company to company but could include email signups, downloads of materials like an ebook, or activations of trial software.
Customer ratings and reviews demonstrate strong engagement and opinion. They are also one of the biggest indicators to other people that a product or a service is worth buying.
Customer satisfaction - it’s often tracked with a net promoter score (often called NPS), this gives you a sense of whether or not your social customer service efforts are working.
Stories
Bio
Post copy
Advertisement
In order to include a link in a Story, Instagram requires business accounts to have ____ followers.
500
1,000
5,000
10,000
Send Tom a Facebook message with a detailed map of the trail
Send Tom an email with a detailed map of the trail
Feature a detailed map of the trail as an advertisement to Tom
Feature the post at the top of Tom's news feed
True or false? You can have more than one key result per objective.
Blue women's t-shirts
Blue women's t-shirt
Blue t-shirts
Women's t-shirts
Women's t-shirt
Traveling in Boston
Traveling in Boston during the winter
Travel in Boston during the winter
Where to travel in Boston
What's it like to travel in Boston
What are the two key actions to look at when optimizing each part of your email?
The segment and the open
The open and the click
The contacts and the goal
The subject line and the preview text
Fill in the blank: The ideal length of an email subject line is _____ characters.
41–50
55–75
10–20
75–100
Add the contact's first name
Mention their interests
Mention the exact pages they've visited on your site
Mention an action the contact has taken with their company
Which of the following is NOT an example of owned media?
Your website
Social media profile
Sponsored content
Blog Content
Which of the following is NOT an example of paid media?
Guest blog posts
Boosted Facebook posts
Google Ads
Sponsored content
When it’s performing well
When it has a link to a website
When it showcases one of your products or services
You should boost every social media post no matter the context
10-15
23-36
41-50
50-65
True or false? Website performance does not impact visibility on Facebook.
By vmartinez
True or false? A benefit of organic content promotion is the ability to develop and deliver highly targeted content to consumers who will find the content most relevant.