Alejandro works for Homebody’s Pro Tools, an e-commerce site selling DIY equipment. He’s noticed through website analytics that many visitors spend time on the power drills page but leave the site without taking further action. The company collected these visitors’ email addresses from past interactions, like abandoned carts or newsletter signups. Which of the following is the best strategy for Alejandro to re-engage these leads using email marketing?
- Adding all these visitors to a general weekly newsletter about new arrivals and promotions
- Sending an immediate follow-up email asking why they didn’t purchase a power drill
- Using AI to predict which specific power drill they were most interested in and sending them a discount code for that single product
- Creating a segment for these visitors and sending them a trigger-based email soon after their website visit, highlighting resources or products related to power drills