You’re a newer, small agency and one of your colleague doesn’t see the point in breaking down your yearly goals into 30-90 day milestones. Do you agree with your colleague?
| No – As a newer agency, you should only focus on your 30-90 day milestones, and not your yearly goals. |
| Yes – Including 30-90 day milestones can distract your sales team from hitting the yearly targets. |
| Yes – While writing down 30-90 day milestones can be beneficial, it should only be a focus once you’re a more established agency. |
| No – Setting 30-90 day milestones help hold your team accountable for the outcomes this month and quarter, not just for this year. |