Looking at the matrix below, what should your client do when prospects fit into the highlighted quadrant?
(Same questions with different answers, depend of the image)
| Have sales make immediate contact |
| Have marketing nurture |
| Offer group-based resources |
| Avoid investing too many resources |
or
| Have marketing nurture these leads |
| Offer group-based resources |
| Avoid investing too many resources |
| Hand off to sales and have sales make immediate contact |
or
| Have marketing nurture |
| Offer group-based resources |
| Avoid investing too many resources |
| Have sales make immediate contact |
