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How to Use Hootsuite - Platform Exam Certification Answers

Hootsuite Platform Exam Certification Answers

In this certification you have more possible questions that you get during the exam. Every time you take the exam you get random questions from the all possible questions list in a random order. Our PDF file contains ALL POSSIBLE questions.

Hootsuite Platform Exam Certification Answers score

Exam

The exam contains 45 or 50 questions
You need to score at least 75% to pass
You have 60 minutes to complete the exam

All answers to pass this certification are only in our .PDF file, you can buy and download here:

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Questions:

Hootsuite Platform Basics

What’s the first thing you need to do before scheduling posts and tracking engagement in Hootsuite?

Pick the best option

Run a social listening report
Connect your social accounts
Invite team members
Set up Analytics

Where in Hootsuite do you go to add or manage a social network?

Pick the best option

Streams
Accounts and Teams
Engagement Hub
Plan

What should you do if a social account gets disconnected in Hootsuite?

Pick the best option

Contact the platform directly
Reconnect it through the alert in your dashboard
Wait 24 hours and try again
Delete the account and start over

Before connecting your Instagram Business Account to Hootsuite, what should you do first?

Pick the best option

Remove any linked Twitter accounts
Check your access permissions on the connected Facebook Business Page
Log out of all social media platforms
A. Make sure your Instagram is set to public

What must you do to link your Instagram account to your Facebook Business Page?

Pick the best option

Enable two-factor authentication
Add your Instagram handle to your Facebook bio
Create a new Instagram account through Facebook
Use Linked Accounts in Facebook settings and log into your Instagram

Which of the following tasks can you complete in the Create workspace in Hootsuite?

Pick the best option

View upcoming posts in a calendar format
Analyze performance metrics across all campaigns
Add captions, media, hashtags, and alt text
Monitor competitor activity across social platforms

How can Hootsuite help you optimize posts before publishing?

Pick the best option

It auto-deletes old posts from your publishing calendar
It highlights competitors with high-performing content
It creates weekly reports and trend alerts automatically
It recommends posting times based on past performance

What can you do in the Plan view of Hootsuite?

Pick the best option

Design graphics using Canva and add subtitles
Optimize hashtags using AI-generated suggestions
Schedule and manage all of your upcoming posts
Create UTM parameters for shortened links

When should you use the mobile notification workflow instead of direct publishing?

Pick the best option

When you need to use filters, stickers, or tag accounts
When you want to schedule a regular Instagram post
When you're posting a reel with a custom thumbnail
When uploading a single video as a story or post

What is the first step to setting up your Hootbio page in Hootsuite?

Pick the best option

Enter your page details and main URL
Add your Instagram and Facebook handles
Select your preferred font and layout style
Choose a background image for your page

Where can you access OwlyWriter AI in Hootsuite?

Pick the best option

Only inside the Analytics tab
On the Homepage, in Create, and in Plan
On the Content tab and Settings page
Inside the Media Library and Planner

Which of the following is one of OwlyWriter’s AI-powered tools?

Pick the best option

Filter comments by sentiment analysis
Create and schedule weekly email campaigns
Recommend influencers for brand partnerships
Summarize blog content into social captions

What does Hootsuite’s Social Performance Score measure?

Pick the best option

Audience demographics and brand sentiment analysis
Paid ad impressions and cost per click
Direct messages and customer service response time
Organic metrics like views, comments, shares, and growth

Where can you go to explore a deeper breakdown of your Social Performance Score?

Pick the best option

Engagement Streams
Post Composer
Analytics
Content Library

What is one of the key features of OwlyGPT in Hootsuite?

Pick the best option

Generates content ideas using real-time data
Schedules posts based on time zones only
Tracks paid ad performance across channels
Creates and manages billing details for teams

Advanced Publishing

What happens if you save a draft without selecting a social account?

Pick the best option

It is shared with everyone on your team
It is only visible to you
It disappears from your content calendar
It is automatically scheduled for the next day

Where can you create and launch a paid ad in Hootsuite?

Pick the best option

Directly from Create and Plan
Only through the Facebook Ad Manager
Only from the Analytics dashboard
From the Streams tab or Inbox view

What must you do if your ad targets a regulated industry in the U.S.?

Pick the best option

Use only automated placements and exclude keywords
Use only Meta-suggested audiences
Submit a signed policy compliance form
Declare the industry type to meet Facebook’s policies

Which of the following is true when formatting your bulk upload file?

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You must add emojis and media before uploading
Each post must include at least one hashtag
Posts must be scheduled at least 10 minutes ahead
You can only upload links that contain tracking codes

What happens to posts scheduled during a suspension?

Pick the best option

They are deleted and must be rewritten
They are automatically rescheduled for the next day
They remain suspended and must be manually rescheduled
They go live once the suspension ends

Analytics

What is the main purpose of Hootsuite Analytics?

Pick the best option

Create and edit design assets for posts
Track performance and optimize your strategy
Monitor real-time mentions across the web
Schedule posts across different time zones

What can you do in Post Performance?

Pick the best option

Create ad campaigns across multiple platforms
Compare your posts with competitor content
Track billing history and user login activity
Customize your view by date range and key metrics

What does the "Can Read" permission allow when sharing a Hootsuite Analytics report?

Pick the best option

Edit the report but not change permissions
Share the report with external partners
Delete the report from the shared workspace
View the report without making changes

How does Best Time to Publish help you fill scheduling gaps?

Pick the best option

By showing when your audience was active, but you weren’t
By hiding poor-performing posts in the feed
By disabling posts that don’t get high reach
By auto-posting during low-engagement times

What is the purpose of Hootsuite’s Industry Benchmarking tool?

Pick the best option

Track paid promotion reach in your niche
Compare your social performance to industry averages
Set budget goals for future social campaigns
Track ad spend across all competitor brands

Hootsuite Mobile & App Directory

Which of the following can you do when publishing from the Hootsuite Mobile app?

Pick the best option

Manage billing details for team subscriptions
Upload media, tag posts, and shorten links with Owly
Create posts only for Instagram Stories
Schedule posts using a desktop-only interface

What does the Plan feature in the Hootsuite Mobile app allow you to do?

Pick the best option

Monitor brand sentiment in real time
View, edit, and schedule posts from your phone
Manage ad spend and campaign budgets
Compare social trends across regions

How can you access the App Directory in Hootsuite?

Pick the best option

By scrolling or searching from your dashboard
From the Content Library tab
Only through the mobile app
Through the Analytics reports page

Where can you go to explore curated app collections recommended by social media experts?

Pick the best option

reports.hootsuite.com
settings.hootsuite.com
trends.hootsuite.com
apps.hootsuite.com

What is the first step to get started with the Hootsuite Mobile app?

Pick the best option

Set up team roles and permissions
Download the app and log in with your credentials
Import your existing calendar from desktop
Enable notifications for all social networks

Platform exam

Let's say that you want to put paid advertising dollars behind any post you've published in the past week that contains the word "excellent", has an image, an received over 500 likes. Which feature in Hootsuite's Promote tool would you use to accomplish this?

Post Performance
Automation Triggers
Audience Discovery
Build Audience

With Hootsuite Ads, what are the two main ways you can pay to promote your published organic content? Pick two.

Automated Boosting
Recommended Promotions
Intelligent Cost Per Click
Single Post Boosting

In Hootsuite Ads, what are automation triggers used for?

Putting advertising dollars behind your published posts that meet the criteria you have specified
Automatically stopping an advertising campaign that falls below a certain threshold of performance
Analyzing the performance of past posts in bulk, to recommend candidates for paid promotion
Notifying you when your automated posts have exceeded your campaign budget

You need to send one social post to Facebook and Instagram simultaneously, and track link clicks within each post. You also need to share the results of this test with a colleague.

Which Hootsuite features should you use? Pick three.

Hootsuite Analytics
Hootsuite Amplify
Owly Link Shortener
Create

You’re in charge of drafting and strategically scheduling one month’s worth of social media content for your organization’s Instagram, Facebook, and X accounts (~250 posts). Once published, you need to monitor engagements on the posts closely, and flag any negative comments received with your manager. Which Hootsuite features would you use? Pick three.

Inbox
Amplify
Streams
Bulk Composer

What tools do you and your team need to effectively collaborate on drafts and publish posts while on the go? Pick three.

Hootsuite Mobile App
Create
Plan
Alerts

What do you use the Plan feature for?

To view and manage scheduled posts
To monitor what’s being said on your social accounts
To create analytics reports on post performance
To see which organization you’re a part of

Why is Create such a popular Hootsuite feature?

It allows you to schedule and publish posts to multiple accounts at once
It allows you to geo-locate conversations happening online
It allows you to automate all your social media activities
It allows you to monitor social media analytics and metrics

What are three ways you could use Hootsuite Streams?

To manage organizations, promote posts, and geo-search topics
To monitor your feed, respond to mentions, and review scheduled posts
To automate conversations, create posts, and follow new accounts
To follow hashtags, export reports, and view analytics

Anything you want to do in Hootsuite can be found in the ________.

Header
Navbar
Streams
Settings

When setting up an Instagram account in Hootsuite, there are two locations the account can live. What are they?

In an Organization, or as a personal channel
In Streams, or in Channels
In Plan or Create
In Insights, or within Assignments

What happens if you try to connect your personal Instagram account to your Facebook Business Page, in Facebook?

Your Instagram account will be connected to your personal Facebook profile, rather than your Business Page
You’ll receive an error message, outlining what steps you need to take next
Nothing, there are no differences between using Instagram personal and business accounts in Hootsuite
Your personal Instagram account will automatically convert into a business account

To get the most out of Instagram with Hootsuite, what must you do first?

Create a brand new Instagram account, linked to Hootsuite
Populate your Instagram account with a bio, profile picture, and at least 5 images or videos
Go to Instagram natively and tap the Hootsuite icon in your settings
Connect your Instagram Business account to your Facebook Business Page

Say you’re managing Instagram for an organization, and don’t have access to its Facebook Page. How would you finish the setup process?

Connect the Instagram account to your own personal Facebook profile instead
Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only
Assign Instagram responsibilities to someone authorized to manage the pages
Ask the owner of the Facebook Page to add you as an Admin or Editor to their page

A report in Hootsuite Analytics has a flexible, interactive interface. What can you drag and drop up to 100 of?

Trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMaps
Overviews, which are pre-set collections of metrics data
Campaigns, which are targeted at a social media objective or goal
Tiles, which are individual displays of a specific metric

When sharing analytics data with team members using Hootsuite Analytics, one way to safeguard the integrity of the data you’re sharing is to

Share reports in read-only form
Only share drafts of reports
Click the lock icon on outgoing reports and PDFs
Provide Super-Admin access to all team members

In Hootsuite Analytics, what is an advantage of sharing a report with a colleague rather than sending them an exported pdf?

Reports include a chat bot that offers personalized recommendations
Reports show a real-time overview of your teams scheduled posts
Reports feature an ROI calculator that grades your company’s social activities relative to your social media objectives
Reports provide your colleagues with continuous access to updated data

What are some benefits of using the Post Performance area within Hootsuite Analytics? Pick three.

You can sort published posts by likes
You can sort published posts by comments
You can sort published posts by author
You can sort published posts by stakeholders

The reports section in Hootsuite Analytics is

A fully customizable display of your social accounts’ metrics
Where you connect social media accounts to Hootsuite
Where you set the parameters for a social media campaign
Where you undertake multivariate audience testing to determine optimal ad placement

The Post Performance area within Hootsuite Analytics is the best place to

Review metrics for your published posts, by network
Get a professional critique of your social media strategy
Produce a pie chart of your social share of voice
Build social posts out of previously published posts

What are some of the benefits of using Hootsuite Analytics? Pick three.

Metrics are shown in a highly visual, customizable interface
It lets you review your accounts’ social metrics in one dashboard
You can create customizable, shareable reports for stakeholders
You’ll see estimates of the monetary value of social engagements

A benefit of using the Post Performance area within Hootsuite Analytics is that it shows

Automated notifications that alert you to a decline in social ROI
Suggested copy for creating high-performing posts
Metrics for posts published both natively and through Hootsuite
Your social share of voice for keywords and hashtags

What is Hootsuite Inbox is used for? Pick three.

Responding directly to comments made on a thread
Assigning incoming comments to the right team or person
Saving a collection of regularly used responses so you can reply faster
Creating new content to improve brand awareness

In Hootsuite Inbox you can view ____________ on connected social media accounts.

Private messages only
Public comments only
Both public and private messages
All engagements, views, and comments

In Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. What is this useful for?

Understanding the full context of the most recent exchange
Targeting paid advertisements to the user more accurately
Feeding data into Hootsuite chatbot for more human-like responses
Gathering marketing analytics on the user’s behavior

A customer contacted your company via an X direct message, seeking support for a complex issue. A co-worker was already helping that user but is away on vacation. Which Hootsuite feature would be best to respond with?

History Tracker
Engagement Streams
Hootsuite Inbox
Conversation Context

Why is it beneficial to see the times your audience was active, but you weren’t?

You can focus on engagement instead of publishing around those times
You can schedule team members to be online during those times
You can avoid posting around those times
You can schedule content during those times

Which features are available on the Hootsuite Mobile app? Pick three.

Streams
Plan
Create
Analytics

What is Hootsuite’s ever-growing library of partner integrations is called?

Hootsuite Plug-ins
Partner Apps
Hootsuite Content Library
App Directory

Which of the following is an important step to take when scheduling posts using the Bulk Composer?

Inputing your posts into a text document using Microsoft Word
Ensuring you’re using a supported format for the time and date
Converting the document into Hootsuite’s .hoot format to upload
Ensuring your calendar is connected to Hootsuite via API

What type of TikTok account do you need to use it effectively in Hootsuite?

A personal account
An established account
A business account
An influencer account

Where is the best place to vet and preview scheduled posts created in Bulk Composer?

Streams
Plan
Analytics
Insights

When using Hootsuite’s Bulk Composer, how far in advance must your posts be scheduled before the CSV file is uploaded into Hootsuite?

5 hours
10 minutes
30 minutes
2 hours

Which of the following are the benefits of publishing to Instagram using Hootsuite? Pick three.

Quickly responding to Instagram comments alongside other social engagements
Scheduling and rescheduling multiple posts in advance
Adding location tags and swipe-up links to your post within Create
Reviewing Instagram analytics alongside your other social accounts

How would you create a variation of a post, without altering the original?

Duplicate a draft
Create a variant
Add new campaign
Create V2

Which Hootsuite feature allows admins to hit pause on all your scheduled posts during a crisis?

Admin organizations
Manual publisher
Suspend posts
Account settings

Can you still share a new post if you’ve suspended all posts?

No, all posts must be unsuspended to create and schedule a new post
Yes, by manually creating and scheduling a post and confirming your action
Yes, by editing a previously scheduled post Plan
No, suspending posts removes all permissions for all users except admins and super admins

Hootbio allows you create and manage a customizable link page for your social accounts within Hootsuite. Why is this useful? Pick two reasons.

It allows you to create one master link to access and follow all your social accounts
It allows you to add links directly to your Instagram posts within the captions
It can expand your reach by bringing followers from one account over to another
It can improve customer care by providing easily accessible support details

When managing Instagram with Hootsuite, you'll need to use a Instagram Business account. What is one benefit of this?

Business profiles that are linked to Hootsuite are more discoverable on Instagram natively
Profile metrics for Personal Instagram accounts require 10K+ followers
Business profiles allow you to upload videos that are more than 60 seconds long
You can publish directly to Instagram without using your phone or the Instagram app

What’s the difference between a Stream and a Board?

Streams are for searching for conversations, Boards are for publishing content to your audiences
Boards are for searching for conversations, Streams are for publishing content
Streams provide account analytics, Boards are where geo-searches are performed
Streams display content from your social networks, Boards house a collection of streams

_______ are created within ________, similar to how you would create individual files within a broader file folder.

Messages; Columns
Engagements; Plan
Tabs; social networks
Streams; Boards

Which Hootsuite feature allows you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate?

Search Streams
Internal tags
App plug-ins
Comment trackers

Why is it more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts?

With Hootsuite, you can use ‘auto-engagement’ to interact with followers better than the social networks’ native AI functionality
With Hootsuite, you can see the contents of private profiles, providing thorough customer insights
With Hootsuite, you can more accurately estimate the dollar value of a like, share, and retweet
With Hootsuite, you can efficiently engage with your audience across all social networks in one place

When it comes to content curation, what are two key benefits of setting up an advanced search within Streams?

You can boost directly from the post
You can exclude unwanted content
You can target a specific phrase
You can see the content of private profiles

You’re a social media manager running a Halloween campaign to drive online sales of a new product line. You compose and schedule 15 Instagram posts in advance, spreading them out strategically over seven days.

When posts publish, you want continuous, automated reporting on performance metrics delivered to yourself and team members so the future scheduled posts can fine-tuned before they publish.

Which of the following Hootsuite features would be most helpful to perform all these campaign tasks? Pick two.

Plan
Insights
Analytics
Create

Which Hootsuite feature would you use to draft and schedule a post with two images to X and Facebook?

Inbox
Content Library
Create
Streams

What permission do you need to enable so your team can ajust report parameters?

Custom
Default
Can edit
Unlimited permissions

To give access to a Hootsuite Analytics report to your colleagues you need to use the share button to

Enter their name or email address
Auto-populate an internal CRM message
Create a custom owly link to share
Open a printer friendly version of the board

You have 30 new posts to publish for the month ahead, in addition to all the other “business as usual” social posts already scheduled in that month, on multiple networks.

Which Hootsuite tools would you use to manage this task? Pick two.

Plan
Create
Analytics
Inbox

Which two methods can be used when publishing an Instagram Business post in Hootsuite?

Proxy publishing and the manual publishing workflow
Direct notifications and auto-publishing workflow
Auto-publishing and the manual publishing workflow
Direct publishing and mobile notification workflow

What three actions can you take in Hootsuite Create?

Convert a web address into a shortened, trackable owly link
Search for mentions of your company name
Add alt-text to make the content more accessible
Schedule when your post should publish

The Hootsuite Bulk Composer enables you to

"Bulk-approve" large numbers of posts composed by team members across your org
Add metadata to all YouTube videos in a previously published playlist
Send out hundreds of personalized direct messages to your X and LinkedIn followers
Schedule up to 350 posts at once, including existing scheduled posts

If you're posting to more than one social account, how do you make sure the right accounts are mentioned in each post?