To get the most out of Instagram with Hootsuite, what must you do first?

To get the most out of Instagram with Hootsuite, what must you do first?

• Go to Instagram natively and tap the Hootsuite icon in your settings
• Connect your Instagram Business account to your Facebook Business Page
• Create a brand new Instagram account, linked to Hootsuite
• Populate your Instagram account with a bio, profile picture, and at least 5 images or videos

 

Explanation:

To get the most out of Instagram with Hootsuite, you must first connect an Instagram Business account to Hootsuite.

1. Enables Full Functionality
   Only Instagram Business accounts allow full integration with Hootsuite. This includes:

   • Scheduling and auto-publishing posts and Reels.

   • Access to advanced analytics.

   • Managing comments and DMs in Hootsuite’s Inbox.

   • Tagging users and locations in posts.

2. Personal vs Business Account Limits
   A personal Instagram account has limited functionality in Hootsuite—you can’t auto-publish or get performance insights.

3. Facebook Page Link Required
   To convert to an Instagram Business account, you must also link it to a Facebook Page, since Facebook owns Instagram and this link unlocks business tools.

Steps to Do It:

1. Convert your Instagram profile to a Business account (in the Instagram app).

2. Link it to a Facebook Page you manage.

3. Connect that Instagram Business account to Hootsuite through the dashboard.

To get the most out of Instagram with Hootsuite—like scheduling, analytics, and engagement tools—you must first connect a Business account. Without it, you’ll miss out on key features designed to maximize performance and efficiency.