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Hootsuite Social Media and You Certification Course Answers

Social media is increasingly the go-to way of connecting in our digitally-driven world. There are 4.4 billion active social media users today, and platforms are rapidly evolving to keep up with demand - are you evolving to keep up with the platforms?

This course will teach you how to optimize your presence on Instagram, Twitter, LinkedIn and Facebook in three ways:

Reputation: How to develop your personal brand
Respect: How to engage with online communities
Influence: How to establish yourself as a thought leader

Exam contains 25 multiple choice questions.
You need to score at least 80% to pass.
You have 30 minutes to complete the exam.

All answers to pass this certification are only in our .PDF file, you can buy and download here:

Hootsuite Social Media and You Certification Course Answers

Some questions:

What will most organizations provide to help employees avoid thorny or embarrassing situations on personal social media networks?

Corporate Goals and Strategies
Social Media Guidelines/Policy
Corporate Values Statements
Social Media Objectives and Tactics

What is the best way to handle a comment from a troll on your post?

Reply with a question to learn more
Delete it and block the account
Report the comment to the network
Ignore the comment

When you’re starting a new social account, which of the following elements is the most important to make a good first impression with your audience?

Workplace
Highlights
Profile Photo
Bio

Your bio is an opportunity to let people know who you are and what you’re about. What kind of information might you include in your bio? Pick three.

Your interests and hobbies
The company you work for
Your contact information
The city you live or work in

What can you do to show potential followers that you’re active and engaged on the network

State that you’re a power user in your bio
Post self-promoting content daily
Buy followers to grow your following
Regularly share valuable content

Pick two ways you can show respect to your fellow social media users, in a way they will appreciate.

Saying thanks when someone reshares your content
Responding to comments quickly
Removing followers who have a different point of view
Resharing content from a private account so more people see it

What can you do to generate respect and build your reputation over time?

Allocate a budget to promote posts weekly
Reshare content that you’ve seen perform well elsewhere
Be consistent in your actions and content
Post the same content across all your networks

While social media can be a powerful platform to share your personal interests or amplify your company’s presence, you should also participate in meaningful conversations that may not directly benefit or revolve around you. What is a consequence of constantly pushing one-way content?

You could be flagged as a spam account and deleted
Your business will develop a bad reputation
You may attract trolls through the algorithm
Your self-focus will cause followers to lose interest

Sharing public posts or brand content is generally considered fair game, but if it’s from a personal or private account, ask for permission first. Either way, what step is non-negotiable when it comes to resharing content?

Alternating it with your own content
Crediting the original creator
Writing a new caption stating your view
Deleting from your profile after one month

Misunderstandings on social media can come with the territory. If it happens, what’s the best course of action to take?

Tell your side of the story by going live to your network
Start an authentic conversation, or apologize
Block them from commenting on anything else
Get people on your side in the comments section

Where is the best place on your Instagram profile to showcase content related to a side hustle or hobby you want to surface to potential followers?

Bio
Highlights
Archives
Stories

If your goal is to grow your Instagram followers quickly, what setting should your profile be on?

Public
Private

What are the best features to use to boost your public account’s discoverability on Instagram? Pick three.

Hashtags
Tags
Sponsorship
Geotags

What’s one way to strengthen relationships with your existing and potential followers, and build engagement on your content?

Sharing all your posts on your story
Asking friends to reshare your content
Sponsoring 1 post every week
Responding to comments and replies

LinkedIn is a great tool for showcasing your career and achievements. How else can this network help you succeed in your field?

Crowdsourcing solutions to professional challenge
Sharing short, engaging videos related to your hobbies
Connecting you with highschool friends you’ve lost touch with
Suggesting competitive companies you may want to follow

How can you use linked in to support your friends and colleagues in their careers, and deepen your professional connections? Choose three.

By reaching out about professional milestones
By reciprocating recommendations and endorsements
By connecting with colleagues you haven’t met yet
By resharing content or accomplishments they’ve posted

Changing which of the following Facebook settings will help you control your image by requiring your approval before your image is shared?

Location alerts
Changes in relationship status
Tags from your friends
Public vs. Private account

Which of the following is a best practice when sharing articles on Facebook?

Share your interpretation in a thoughtful caption
Always ask for permission before resharing a news article
Be consistent and share at least one timely article a day
Tag 4 friends you think would be interested in reading your post

Sometimes you may want to highlight one of your Twitter tweets for a longer period, for example, a piece of work or shout out that you’re particularly proud of. What can you do to maximize the tweet’s visibility?

Retweet your tweet
Set Tweet as Cover Photo
Pin it to the top of your profile
Set to Hourly Auto-Publish for 24 hours

What is one Twitter feature that helps you highlight your personal brand or niche to your following?

Creating your own hashtag to grow grassroots followers
Retweeting from accounts you love every hour
Tagging your followers in your tweets
Creating tailored lists for followers to check out

What can you add to your text tweets to reinforce the tone and help tell your story? Pick two.

Your location
Emojis
Animated gifs
Tags

If you want to position yourself as a thought leader, what kind of content should you be intentionally sharing? Select all that apply.

Sparks conversation
Solves a problem
Tells a story
Innovative

Which social marketing tactic can you use to uncover opportunities to add your voice and demonstrate thought leadership in online communities?

Trial and error
Social listening
Analytic data
Targeted posts

What method should you use to segment your content into a variety of groups to keep your audience engaged?

Content Index
Rule of Thirds
Highlights
POEM

Most organizations have ______________________ that provide useful tips that will help employees avoid thorny or embarrassing situations that can sometimes arise from personal social media use.

- Social Media ROI

Social Media Guidelines or Policy

Social Media Objectives and Tactics
Social Media Goals and Strategies
Mission Statements

People with the most admired social media personas have characteristics in common that make them influential and respected. They:

- draw people in
- drive valuable conversations
- provide essential information
- present or create relationship-building opportunities

all of the above

By understanding the fundamental guidelines around personal social media use, you’ll be able to create an online presence that is:

responsible, respectful, and influential

responsible, off-brand, and sporadic
influential, profitable, and on-brand
close-minded, disengaged, and responsible

Many organizations also produce __________ that employees can share on their social channels, which makes the job of conveying a professional online presence much easier.

confidential memos
metrics data
future business plans
content
Social Media Guidelines and Policies

If you want a high degree of _______________, make sure your basic account information is filled in as completely as possible.

discoverability
privacy
engagement
social ROI
content virality

You may also want to change the settings of your Facebook profile so that your approval is required before any _________________ (whether in photos or statuses) appear on your Facebook Timeline.

changes to your account settings
personal details
tags from your friends
changes in relationship status
lost friend alerts

The most foundational part of making a good first impression on social media begins with your____________________ ; things like bios, URLs associated with your name, profile and cover photos, and privacy settings.

social media strategy
content marketing
search engine optimization (SEO)
basic account settings
advocate engagement strategy

_____________________are often archived in search engine image banks and can still be found even if you delete them from your social media profile.

Profile and header photos
Favorites
Avatars
Advertisements
Bios or profile descriptions

On Twitter, it’s not just your Tweets that can be seen; _________ and _________ are also prominently displayed to the public (pick 2).

your phone number and email
the people you follow
direct messages you’ve sent
all your Twitter Lists
the Tweets you’ve liked

Within LinkedIn, it’s a best practice to include accurate details about your skills and experience, including up to date information about your current employer, which supports your _________________.

employer’s social proof
'Endorsements and Recommendations' section
professional credibility
social strategy
job hunt

If you choose to use your company’s logo or imagery as your LinkedIn background photo, be sure to use high resolution versions that are appropriately cropped, so your employer __________________ .

can easily share the photo with followers
is represented in the best possible light
does not breach LinkedIn’s terms of use
all of the options in this list

Social Media Professionals use the_______________, which is a rule that helps them strike a balance of conversational topics that builds, rather than bores, an audience.

Rule of Fifths
Rule of Thirds
Content Engagement Index
Rule of Fourths
Intuition Pump

Which Facebook feature allows you to include friends in the content you share?

Profile Embeds
Cross-Linking
Pinning
Tagging
Hashtags

It’s considered good LinkedIn etiquette to ________________ an Endorsement or Recommendation given to you.

report
publicly share
ignore
reciprocate
like or favorite

______________ is a term social media professionals use to describe virtually anything you might share, such as news stories, cat gifs, inspirational quotes, photos, videos new product reviews, blog articles, or information about your company.

A/B Testing
Audience analysis
Advocate Marketing
Engagement
Content

If you want to keep attention on one of your Twitter tweets for a longer period, _________________ to maximize visibility. This could be a great way to highlight a piece of news from your employer that you’re particularly proud of.

set the Tweet as your cover photo
pin it to the top of your profile
boost the Tweet
retweet your tweet
set to 'Hourly Auto-Publish' for 24 hours

When you’re on social media, you’re probably liking things, sharing them, leaving comments on friends posts, favoriting tweets, and retweeting others. Social media professionals refer to this type of activity as:

social media ROI
audience analysis
content marketing
audience retention
engaging with your audience

If you’re advocating on behalf of your company, using your personal account, it’s considered good etiquette to:

send friend requests to customers
disclose your relationship to your company
argue aggressively on your employer’s behalf
report people who publicly complain about your company

___________________ is an app that gives employees access to approved social content about their organization, and makes it easy for them to share it with their own friends and followers.

Hootsuite Engagement
Hootsuite Target
Hootsuite Analytics
Hootsuite Amplify

When using Hootsuite Amplify, you’ll notice that some pieces of content are intended to be shared on Twitter only, and so other social networks will be grayed out. Similarly, if an article has all the social networks grayed out, that means it’s for ___________________ .

testing purposes
internal use only
email only
any network of your choice
sharing on all networks

Sometimes advocate marketing happens spontaneously, for example _________________________. Other times, organizations may take a more active role in bringing advocates together.

when paid Influencers offer product discounts in their bio
when a fan group develops around a product
when Instagram celebrities strike promotional deals with brands
all of the options in this list
when employees respond to negative comments about their employer

When employees participate in their organization’s communication efforts, it’s referred to as ________________ which could be as simple as telling an acquaintance about a product relevant to their interests.

auto-engagement
influencer marketing
advocate marketing
earned media
employee advocacy

__________________ happens when people voluntarily invest their time and reputation to support an organization on social media.

Spontaneous engagement
Earned media
Influencer marketing
Advocate marketing
Auto-engagement

Opening the Amplify app will take you to the _____________, containing different pieces of content, ready for you to read, or share out to your social networks.

streams view
home feed
compose box
topics area
account view

Content under the _________________ is a great way to see what’s trending within your organization.

Streams View
Topics area
Popular tab
Home Feed
Account View

Hootsuite Foundations of Social Advocacy Certification Answers