When should you use a location extension over an affiliate location extension?
- When you sell your products or services at other retailers and want to encourage people to visit the store location
- When you own your own business and you want to encourage people to visit your location
- When you sell your products or services to large chain and small businesses
- When you sell products or services in stores that share the same brand
Explanation:
The correct answer is **the fourth option**: **When you own your own business and you want to encourage people to visit your location**. Utilizing a location extension is appropriate when you own the business and aim to promote visits to your own physical locations. This extension allows advertisers to display relevant location information, such as address and proximity, alongside their ads to encourage potential customers to visit their business directly. It is particularly beneficial for businesses looking to drive foot traffic and increase awareness of their physical presence among local audiences. In contrast, an affiliate location extension is more suitable when you sell your products or services at other retailers and want to drive traffic to their store locations. Therefore, selecting a location extension over an affiliate location extension is the correct choice when the objective is to promote visits to your own business locations, aligning with the unique needs and goals of business owners seeking to attract customers to their physical stores.