In which of these situations would an affiliate location extension be appropriately used?
- When an advertiser sells products or services through business-to-business commerce
- When an advertiser sells products or services through a location they own directly
- When an advertiser sells products or services to other manufacturers
- When an advertiser sells products or services through locations they do not own
Explanation:
The appropriate scenario for using an affiliate location extension is when an advertiser sells products or services through locations they do not own directly. The selected option, ‘When an advertiser sells products or services through locations they do not own,’ accurately describes the purpose of an affiliate location extension. This extension allows advertisers to promote products or services sold through third-party retail locations, such as authorized dealers, resellers, or franchisees, by providing information about these affiliate locations alongside their ads. By leveraging affiliate location extensions, advertisers can expand their reach and visibility by showcasing the availability of their products or services at multiple retail outlets, even if they do not own or operate these locations themselves. This approach is particularly valuable for businesses that rely on a network of distribution partners or retail affiliates to reach customers and drive sales. By using affiliate location extensions, advertisers can effectively bridge the gap between online advertising and offline purchases, providing potential customers with valuable information about where they can find and purchase the advertised products or services in their local area. Therefore, selecting the option that describes using an affiliate location extension when selling products or services through locations they do not own aligns with the extension’s intended functionality and strategic value for advertisers looking to drive foot traffic and sales through third-party retail channels.
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