Digital marketers often review website content or structure as part of search engine optimization. What does this task include?
- Creating content such as text, videos, and photos that address the user’s search intent
- Finding terms and phrases that potential customers are typing into search engines
- Ensuring a website is well-organized and that it is easily crawled by search engines
- Hosting, fixing webpage redirects and error pages, or using JavaScript
Explanation:
Ensuring a website is well-organized and that it is easily crawled by search engines is a crucial aspect of search engine optimization (SEO). This task involves optimizing the structure and content of a website to make it more accessible and understandable for search engine algorithms. A well-organized website with clear navigation and relevant content enhances the user experience and helps search engines index the site effectively. It includes aspects such as optimizing URL structures, using proper header tags, and creating a sitemap. By prioritizing these elements, digital marketers can improve the website’s visibility in search engine results, ultimately driving organic traffic and meeting user search intent.