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Home » Hootsuite Social Media Marketing Certification Exam Answers » Search Engine Optimization (SEO) is a key way to get your content seen on social. What are some best practices to make your posts more SEO friendly? (Choose Three Answers)

Search Engine Optimization (SEO) is a key way to get your content seen on social. What are some best practices to make your posts more SEO friendly? (Choose Three Answers)

By vmartinez

Search Engine Optimization (SEO) is a key way to get your content seen on social. What are some best practices to make your posts more SEO friendly? (Choose Three Answers)

  • Use at least 15 hashtags to hit various niches and groups
  • Encourage people to share your content in your post
  • Include keywords in post copy
  • Include brand specific hashtags in your post copy

 

Explanation:

Best practices to make your social media posts more SEO-friendly include:

  1. Include keywords in post copy:
    • Incorporate relevant keywords naturally into your post copy. Use terms that your target audience is likely to search for, enhancing the discoverability of your content.
  2. Encourage people to share your content in your post:
    • Including a call-to-action encouraging users to share your content can help increase visibility. When users share your content, it can reach a wider audience and potentially improve your content’s search engine rankings.
  3. Include brand-specific hashtags in your post copy:
    • Use brand-specific hashtags that are unique to your business. This can help create a branded presence and make it easier for users to find content related to your brand.

Using at least 15 hashtags may not always be beneficial, as it could appear spammy and may not contribute to the quality of your content. It’s generally recommended to focus on a mix of relevant and specific hashtags that truly relate to your content rather than aiming for a specific quantity.

 

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