You’ve just set up an option on your website for your users to sign up for a newsletter. You want to count those new sign-up events as conversions and create an audience for users who signed up. Which part of your Google Analytics 4 property lets you manage events, conversions, and audiences?
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Explanation: The correct answer for this question is the **Configure** part of your Google Analytics 4 property. This section allows you to manage events, conversions, and audiences. To count the new sign-up events as conversions, you can create a custom event using the Configure section. You can navigate to the Events section under Configure in the Admin settings of Google Analytics 4. From there, you can create a custom event for the newsletter sign-up and define it as a conversion event, indicating that it should be counted as a conversion when it occurs. Additionally, you can create an audience for users who signed up for the newsletter using the Audience Builder feature in the Configure section. This allows you to segment and target specific groups of users based on their interactions with your website, such as signing up for a newsletter. By managing events, conversions, and audiences in the Configure section of Google Analytics 4, you can track and analyze the performance of your website and take data-driven actions to optimize your marketing strategies.
Related questions:
- You created a new option for your users to sign up for a newsletter on your website. You’d like to mark those new sign-up events as key events and create a new audience for those users who signed up. Where in your Google Analytics 4 property can you manage your key events and audiences?
- You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. Where in Google Analytics 4 would you go to manage events, conversions, and audiences?