Your company provides home maintenance services, and you want to reach more consumers. You have a limited budget to work with.
Which benefit does Google Ads offer that could help you achieve your goal?
Select 2 Correct Responses
- You can use Google to automatically adjust your budget with AI to help meet performance goals.
- You can set your own fixed daily budget to stay in line with your goals and reach more people.
- You can use Smart Bidding strategies to maximize conversions and stay on budget.
- You can use tools for planning, campaign setup, and optimization to help set your budget.
Explanation:
Google Ads offers several benefits that could assist a company providing home maintenance services in reaching more consumers, especially with a limited budget. The option stating, ‘You can use tools for planning, campaign setup, and optimization to help set your budget,’ is particularly advantageous in this scenario. These tools enable meticulous planning and strategic allocation of the budget, ensuring that every dollar spent contributes to reaching the maximum number of potential customers. By leveraging these tools, the company can identify the most effective keywords, demographics, and bidding strategies to optimize their ad campaigns within the constraints of their budget. Furthermore, the option stating, ‘You can set your own fixed daily budget to stay in line with your goals and reach more people,’ is also beneficial, as it provides control over expenditures, preventing overspending while still aiming to expand reach. This option allows the company to allocate resources judiciously, prioritizing the most impactful advertising avenues. Additionally, the option stating, ‘You can use Smart Bidding strategies to maximize conversions and stay on budget,’ further enhances the efficacy of the advertising efforts. Smart Bidding employs machine learning algorithms to adjust bids in real-time, ensuring optimal performance while adhering to the specified budget constraints. This feature enables the company to achieve a balance between cost-effectiveness and performance, ultimately maximizing the return on investment. Therefore, Google Ads offers versatile tools and strategies that empower businesses to efficiently utilize their budget and effectively reach a broader audience, making it an invaluable platform for companies aiming to expand their consumer base.