You want to increase your exposure for a new product line that you’re launching, so you’re looking to use broad match to reach more consumers. Which three best practices can help you achieve your marketing goal?
- You can use brand restrictions for branded campaigns when needed.
- You can increase your campaign reach by using broad match with manual bidding.
- You can add broad match keywords for exact match keywords across campaigns.
- You can use AI-powered creative and responsive search ads.
- You can organize all of your ad groups by a common theme.
Explanation:
The selected answer options are correct because you can use brand restrictions for branded campaigns when needed, ensuring that your ads are displayed only in contexts that align with your brand’s values and audience expectations, which helps maintain brand integrity. Additionally, you can use AI-powered creative and responsive search ads, allowing for dynamic ad variations that adapt to different search queries, thus improving engagement and reach. Furthermore, you can organize all of your ad groups by a common theme, which enhances relevance and helps to create a cohesive user experience, making it more likely for your ads to resonate with potential customers. Together, these practices optimize your broad match campaigns and effectively increase exposure for your new product line.