Which two keywordless campaign types can marketers leverage for the sake of driving incremental reach?
Select 2 Correct Responses
- Performance Max can help marketers drive incremental reach.
- Expanded text ads can help marketers drive incremental reach.
- Dynamic Search Ads can help marketers drive incremental reach.
- Responsive search ads can help marketers drive incremental reach.
Explanation:
For marketers seeking keywordless solutions, two search-enabled campaigns stand out: Dynamic Search Ads (DSAs) and Performance Max. DSAs harness the power of scaled landing page-based targeting and auto-generated creatives, ensuring advertisers capture more conversions from pertinent search queries. On the other hand, Performance Max offers added efficiency. Not only does it boost conversions across various channels at a consistent cost, but transitioning from DSA to Performance Max streamlines campaign management, enabling simpler, fully automated campaign executions.