Which criteria do Google Ads review to make sure that Search ads are compliant with Google’s advertising policies?
- Content and formatting
- Similar ads by competitors
- Goals and analytics
- Site experience
Google Ads policies ensure that Ads are save for customers and advertisers. It’s a complex verification system that combines both human and machine learning verification. Google Ads policies cover all aspects of advertising including format, content and others. Some policies to mention are related to prohibited content, editorial policies, technical requirements.