What are three signals broad match uses to match Search ads with queries?
Select 3 Correct Responses
- Interests
- Device
- Geographic
- Language
- Smart Bidding
Which of these three signals does broad match use to match Search ads with queries?
Select 3 Correct Responses
- Language
- Smart Bidding
- Interests
- Geographic
- Device
Explanation:
The three signals that Broad Match uses to match Search ads with queries are:
- Interests:
- Broad Match takes into account the interests and preferences of users, using a broader range of keywords to capture a variety of search queries related to those interests.
- Device:
- Broad Match considers the device types that users are using to conduct searches. This includes desktops, laptops, tablets, and mobile devices. The device signal helps tailor ad delivery based on the user’s device.
- Geographic:
- Broad Match considers the geographic location of users when matching ads with queries. This signal ensures that ads are relevant to users in specific locations or regions.
The other options mentioned are not directly associated with signals used by Broad Match:
- Language:
- While language targeting is a factor in Google Ads, it is not a signal specifically associated with Broad Match. Language targeting allows advertisers to reach users who speak a particular language, but it is separate from keyword matching signals.
- Smart Bidding:
- Smart Bidding refers to automated bidding strategies based on machine learning. It is not a signal used by Broad Match to match ads with queries. Smart Bidding is more related to bid optimization strategies.