An Account Strategist regularly reviews their company’s optimization score in order to make sure that their Google Search campaign is as effective as possible. How is this optimization score calculated?
To optimize your advertising campaign you can consider Google recommendation. This is a special Google Ads feature that provides suggestions how to improve performance of your ads. Recommendations are based on your campaign settings, performance history and industry trends. Along with recommendations you will see your current optimization score. This percentage metric is an estimate of how well your Google Ads campaign is set.