While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions. Based on that info, what action would be considered a view-through conversion?
- A view-through conversion action in when a customer sees and interacts with your ad, but then doesn’t complete a conversion on your site.
- A view-through conversion action is when a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site.
- A view-through conversion action is when there are only conversions from browsers that don’t allow cross-site cookies.
- A view-through conversion action is done in-store only and doesn’t require the customer to have interacted with your ad.
Explanation: The correct answer is **’A view-through conversion action is when a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site.’** In Google Ads, a view-through conversion occurs when a user is exposed to an ad but does not interact with it (e.g., click on the ad) and later completes a conversion on the advertiser’s website. This type of conversion is attributed to the ad view rather than an ad click. It reflects the impact of display advertising in influencing user behavior and driving conversions, even if users don’t directly engage with the ad at the time of exposure. View-through conversions are tracked by conversion tracking tags implemented on the advertiser’s website and provide valuable insights into the effectiveness of display advertising campaigns in generating conversions indirectly. Therefore, in the scenario described, if two or more ads have generated more than 100 view-through conversions, it indicates that these ads have successfully influenced user actions and contributed to conversions on the advertiser’s website, even though users did not interact with the ads directly at the time of exposure.