A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?

 

A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?

 

• The marketer should use conversion value-per-click.
• The marketer should use conversion rate.
• The marketer should use conversion value-per-cost.
• The marketer should use cost-per-conversion.