Which of the following campaign types is suited for someone looking to increase brand exposure and reach audiences with specific interests across the web?
- Geo campaign
- Shopping campaign
- App campaign
- Display campaign
Explanation:
For increasing brand exposure and reaching audiences with specific interests across the web, a “Display Campaign” would be a suitable choice. Display campaigns are a type of online advertising campaign that uses visual ads (such as banners, images, and videos) to showcase your brand on websites that are part of the Google Display Network or other ad networks.
These campaigns allow you to target specific audiences based on their interests, demographics, and online behavior, making them effective for reaching users who are likely to be interested in your brand or products. Display campaigns are well-suited for creating awareness, increasing visibility, and engaging potential customers on various websites within the ad network.
Read more here: https://support.google.com/google-ads/answer/2567043
A Display campaign is well-suited for someone looking to increase brand exposure and reach audiences with specific interests across the web. Unlike other campaign types like App campaigns, which focus on promoting mobile apps, or Geo campaigns, which target specific geographic locations, a Display campaign leverages the Google Display Network to place ads across millions of websites, reaching a broad audience base with diverse interests. Display campaigns allow advertisers to target audiences based on their interests, demographics, and online behavior, ensuring that their ads are shown to users who are most likely to be interested in their brand or offerings. By utilizing targeting options such as affinity audiences, in-market audiences, and custom intent audiences, advertisers can effectively reach audiences with specific interests relevant to their brand, increasing brand exposure and engagement across the web. Therefore, a Display campaign is the ideal choice for someone seeking to increase brand exposure and reach audiences with specific interests across the web, making it the correct campaign type for this objective.