You’re selecting imagery to use in a Discovery campaign for your appliance business and want to make sure the images chosen follow creative guidance. Which image should you choose to meet this goal?
An image of your best-selling dishwasher with a white background
An image of someone using your best-selling dishwasher
An image of your best-selling dishwasher in a large kitchen scene
An image of the inside of your best-selling dishwasher zoomed in so customers can see the storage capabilities
Explanation:
The correct answer is An image of someone using your best-selling dishwasher because this type of imagery effectively demonstrates the product in action, making it relatable and engaging for potential customers. By showing a person using the dishwasher, you not only highlight the appliance’s functionality but also create an emotional connection that can resonate with viewers. This approach aligns with creative guidance for Discovery campaigns, as it emphasizes real-life applications and enhances the viewer’s understanding of how the product fits into their everyday lives, ultimately driving interest and consideration.