In an influencer brief, what is the purpose of a “Do’s and Don’ts” section?
- It clarifies the deliverables the influencer is contracted to complete.
- It clarifies a theme or idea you want the influencer to express in their own words.
- It gives the influencer a starting point and communicates how you want to be represented.
- It provides specific requirements not covered in the other components that need to be adhered to.