Hassan’s client places specific value on conversions based on which device they occur on. How can Hassan define the specific weighted values of each of these conversions, so he can include them in his bid strategy?

 

Hassan’s client places specific value on conversions based on which device they occur on. How can Hassan define the specific weighted values of each of these conversions, so he can include them in his bid strategy?

 

• Add a formula column that assigns this weighted value to each device
• Define the weighted values in a separate application and work with a third party to upload this data
• Ensure that mobile bid modifiers are automatically optimized
• Use custom Floodlight variables