Your client is a leading outdoor gear retailer. For their new Display & Video 360 campaign, they want to work directly with a specific media outlet to make sure they achieve a fixed number of impressions within the outdoor adventures section of the publisher’s site. What deal type should they use?
- Programmatic Guaranteed deal
- Preferred deal
- Private auction deal
- Open auction deal
For the leading outdoor gear retailer aiming to secure a fixed number of impressions within the outdoor adventures section of a
specific media outlet for their Display & Video 360 campaign, the appropriate deal type is a Programmatic Guaranteed deal. This
type of deal provides the advertiser with a guaranteed number of impressions at a fixed price, ensuring the desired visibility and
reach within the specified section of the publisher’s site. By opting for a Programmatic Guaranteed deal, the outdoor gear retailer
can establish a direct and secure agreement with the media outlet, assuring the fulfillment of their campaign goals while maintaining
control over the impression volume and placement on the publisher’s site.