Your client, an accessories retailer, would like to attach their consumers’ behavior to their annual business goal of 20% revenue increase. Within Display & Video 360, what should they set up to get that info?
- Conversion tracking
- Attribution modeling
- Custom bidding
- Instant reporting
Explanation:
To align consumer behavior with the annual business goal of a 20% revenue increase, your client, the accessories retailer, should utilize attribution modeling within Display & Video 360. Attribution modeling allows advertisers to assign credit to different touchpoints in the customer journey, helping to understand how each interaction contributes to conversions and revenue. By setting up attribution modeling, your client can gain insights into the effectiveness of various channels and touchpoints in driving revenue growth. This data enables informed decision-making on resource allocation, allowing them to optimize their advertising strategy based on the channels and interactions that contribute most significantly to achieving their business objectives.