To optimize your Display & Video 360 campaign’s bids based on a single conversion type, what bidding strategy should you select?
- Select custom bidding
- Select Active View
- Select Maximize clicks
- Select Maximize conversions
Explanation:
To optimize your Display & Video 360 campaign’s bids based on a single conversion type, you should **Select Maximize conversions**. This bidding strategy focuses on automatically adjusting your bids to generate the highest possible number of conversions within your specified budget, ensuring that your campaign effectively targets and achieves your conversion goals.