An athletic shoe company is preparing to launch a new campaign for the holidays featuring existing products and their newly designed running shoe. They’d like to create an immersive 3D format that uses existing 3D shoe models to better engage the consumer. What Display & Video 360 ad format should they use?
- Parallax
- Swirl
- Flipbook
- Native
The correct option is Swirl. In the context of the Google Display and Video 360 certification, when an athletic shoe company aims to
create an immersive 3D format featuring existing products and their newly designed running shoe, the recommended ad format in
Display & Video 360 is Swirl. Swirl is a 3D interactive ad format that allows advertisers to showcase products in a more engaging
and interactive manner. By leveraging Swirl, the athletic shoe company can incorporate existing 3D shoe models, providing
consumers with an immersive experience that goes beyond traditional static advertising. This aligns with best practices for utilizing
innovative and interactive ad formats to enhance consumer engagement and promote the brand effectively within the Display &
Video 360 platform.