An advertiser participates in a private auction. What happens if their bid is not the highest?
- The advertiser will win the auction.
- All impressions go to the advertiser with the highest bid.
- The deal is automatically cancelled.
- The advertiser still receives half of the deal impressions.
Explanation:
In a private auction within Display & Video 360, if an advertiser participates and their bid is not the highest, the outcome is that all deal impressions go to the advertiser with the highest bid. Unlike other auction types, where multiple advertisers may receive impressions based on their bids, in a private auction, the advertiser with the highest bid wins exclusive access to all the available impressions for the specified deal. This ensures that the impressions are allocated to the advertiser willing to pay the most, maintaining a competitive and efficient auction process for private deals within the platform.